Subscription Pricing

topic on 6 shows · 7 statements across 7 episodes

Acquired the Official SaaStr Podcast the Startup Ideas Podcast Top Founders the a16z Podcast 20VC

7 statements about Subscription Pricing, every show

20VC Insight
Subscription models fail for mobile games due to long engagement lifespans
“The lifespan of that experience is much longer in time, and so it doesn't make sense to pay a subscription for something that, that gives you that much runway.”
Federico Simionato Dec 5, 2025 ▶ 40:28 20VC: Inside Bending Spoons Acquisition Machine: Evernote, Eventbrite, Vimeo | How Evernote Evaluates Acquisitions and New Product Ideas | How Evernote Mastered Product Launches, User Retention and Monetisation with Federico Simionato
Lou: Subscriptions harm checkout conversions because buyers fear forgetting to cancel
“When you see a subscription, you're already thinking what happens if I have to cancel and I forget. And when you create objections in the mind of the customer at the moment they purchase, that is usually impacting your conversion rate.”
Marc Lou Sep 11, 2024 ▶ 19:18 How to become a solopreneur (3 $1M+ startup ideas)
20VC Assertion Partly supported
Kellogg: Subscription SaaS Companies Were Hit Harder Recently But Still Grow Faster
“The great paradox right now is that people who are in subscription pricing generally have been hit harder than those who are not, but they're nevertheless still growing faster.”
Dave Kellogg Jan 31, 2024 ▶ 1:09:13 Dave Kellogg: How to Forecast in 2024 & Why CaC Payback is Flawed and CAC Ratio is Better | E1110 · 20VC with Harry Stebbings
ACQUIRED Insight
Thompson: Subscriptions Work Because Upfront Revenue Funds Creation Instead of Speculating
“Subscription pricing does make much more sense for content production, because in this case, you're actually getting the money upfront. The money is funding the work as opposed to the work Being a speculative bid for the money.”
Ben Thompson Dec 6, 2022 ▶ 11:54 Stratechery (with Ben Thompson) · Acquired
SAASTR Assertion Not yet assessed · timeframe Mar 2022
Bill.com transaction revenue has surpassed its subscription revenue
“If you looked at our quarter last quarter we have now surpassed our revenues. Subscription pricing revenue has now been surpassed by transaction-based pricing revenue.”
Tom Clayton Mar 8, 2022 ▶ 5:08 The Path to a Billion Dollars: How to Create Multi-Revenue Streams with Bill.com CRO Tom Clayton
Zafar: Ag growers and co-ops push back on software subscription pricing
“Now, the thing which is interesting in dynamics in the market is we are selling to growers and grain cooperatives. They're not used to recurring revenue or paying recurring fees. So this is a new concept which they are just getting comfortable with and some ar…”
Naeem Zafar May 12, 2020 ▶ 13:36 1753 "IoT AgTech Device Hits $1m Software Run Rate and $1.2m in Hardware Sales. Can He Get $60m Valuation? "
a16z Insight
Evans: App Store subscriptions unlock sustainable economics for productivity software
“The introduction of new subscription pricing options last week, potentially changes the economics for a developer, because now if you're going to make a really interesting productivity app, instead of having to charge 50 dollars for it, or give it away for fre…”
Benedict Evans Jan 2, 2019 ▶ 18:14 a16z Podcast | Apple and the Widgetification of Everything

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