subscription pricing
1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Sep 11, 2024 by Marc Lou · across every show →
Everything said about subscription pricing, oldest first
Sep 11, 2024 bearish
Lou: Subscriptions harm checkout conversions because buyers fear forgetting to cancel
“When you see a subscription, you're already thinking what happens if I have to cancel and I forget. And when you create objections in the mind of the customer at the moment they purchase, that is usually impacting your conversion rate.”