Broshi: Smaller companies need stronger narratives to compensate for fewer signals
“The smaller the company is, the less signals you have, the stronger your story needs to be. So it's always a blend between KPIs and story, and the more competitive the market is, the more fine-tuned your story needs to be on how you're going to win at somethin…”
Dicks: Stories Require Personal Change to Linger While Anecdotes Fade
“So an anecdote doesn't have to have change over time. It's essentially one of those, hey, this funny thing happened to me. Isn't this crazy? But it tends not to linger. You know, a story ideally is the kind of thing that when I tell it to you, you're thinking …”
Foard: Storytelling is the best way to trigger confirmation bias in presentations
“You are trying to achieve confirmation bias in any presentation, and the best way to do that is with a story.”
Storytelling is faster and easier to iterate than prototyping
“I think there's a lot of beauty in the story as a design tool, so to say, because it's even easier to change a story than it is to change a prototype, right? So even before you put something in writing, you could start talking about it and see how it lands and…”
DuVernay: Great filmmaking relies on story and performance over technical mastery
“That the core of what made a great filmmaker was, did you know the story? Not did you know the lens, did you know, the technical aspects, but there are a lot of filmmakers out there who are story and performance focused and less technically focused.”
Fogg: Well-told stories are the only persuasion tactic humans lack defenses against
“So a well-told story in some ways is the only persuasion tactic for which we don't have good defenses for.”
Perel: Changing personal narratives physically alters body language and movement
“It's that the story that is linked to emotions, and emotions are embodied experiences, so when people tell you a story a certain way, they also sit in a certain way that, that leads to telling that kind of story. If you change the story, the body will move dif…”
Mañalac: Viral startup stories must be easy for others to repeat
“You will need to tell it clearly and succinctly because the goal is to tell it in a way where other people, it makes it easy for other people to repeat that story for you and help you spread the word. That's how anything becomes viral.”