SQL

product on 22 shows · 48 statements across 43 episodes · said 216 times in 115 episodes since 2013

the MAD Podcast 112 Latent Space 24 the a16z Podcast 17 Lenny's Podcast 15 the Y Combinator Startup Podcast 10 No Priors 7 20VC 5 Top Founders 4 In Depth 3 Another Podcast 3 the Official SaaStr Podcast 3 Acquired 2 Cheeky Pint 2 American Optimist 2 the Green Blueprint 2 Innovators & Investors 1 Startups For the Rest of Us 1 We Live to Build 1 the Startup Ideas Podcast 1 Sourcery 1 Startup Acquisition Stories A Product Market Fit Show

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the MAD Podcast 112Latent Space 24the a16z Podcast 17Lenny's Podcast 15the Y Combinator Startup Podcast 10No Priors 720VC 5Top Founders 412 more shows

2026 12 mentions in 9 episodes 1 per episode
2025 44 mentions in 20 episodes 2 per episode
2024 25 mentions in 16 episodes 2 per episode
2023 34 mentions in 21 episodes 2 per episode
2022 27 mentions in 10 episodes 3 per episode
2021 4 mentions in 4 episodes 1 per episode
2020 9 mentions in 4 episodes 2 per episode
2019 22 mentions in 10 episodes 2 per episode
2018 4 mentions in 4 episodes 1 per episode
2017 3 mentions in 3 episodes 1 per episode
2016 13 mentions in 6 episodes 2 per episode
2015 9 mentions in 3 episodes 3 per episode
2014 4 mentions in 2 episodes 2 per episode
2013 6 mentions in 3 episodes 2 per episode

every mention on every show, scene by scene, with the transcript →

48 statements about SQL, every show

SAASTR Insight
Masad: AI agents work better with file systems than SQL
“Agents really like file systems. They like them better than SQL. They're really trained on doing grep and doing kind of search in the Unix command line.”
Amjad Masad Jun 9, 2026 ▶ 17:01 What Agents That Actually Work Look Like Right Now with Replit's CEO and Founder
Benedict Evans: SaaS that merely wraps SQL with custom branding is doomed
“If you've got a piece of software, all you're really doing is wrapping up SQL and putting a car logo on it instead of a bike logo on it so that it's car software instead of bike software, then yeah, you're screwed. That's what happened with cloud too.”
Benedict Evans Feb 23, 2026 ▶ 31:10 AI and SaaS
Framing AI agents as the future and apps as the past is mistaken
“It's very similar to what's happening right now with apps and agents. How do you bring apps and agents together as opposed to just talk about the future, which is agents, and the past, which is apps. You know, there was a time when SQL was being looked at in t…”
Dheeraj Pandey Nov 3, 2025 ▶ 3:22 He built a $20B public company, left—then raised a $100M Series A. | Dheeraj Pandey, Founder of N... · PMF Show
Enterprise knowledge graphs cannot be effective without structured SQL support
“Without SQL, you can't say you have a great knowledge graph.”
Dheeraj Pandey Nov 3, 2025 ▶ 26:13 He built a $20B public company, left—then raised a $100M Series A. | Dheeraj Pandey, Founder of N... · PMF Show
Elgazar: Showing raw SQL causes non-technical AI app users to churn
“Like if a non-technical people would see that SQL, They will probably abandon the project. They will get panicked.”
Itai Elgazar Sep 16, 2025 ▶ 3:12 The Secrets Behind This Bootstrapped AI App Life-changing Exit
BI tools overfocus on technical users; most people shouldn't learn SQL
“The sort of business intelligence applications is they really focus on technical users. So if you could write SQL or Python, you could do whatever you want in them to give them a really powerful interface, but the vast majority of people, they're not going to …”
Rob Woollen Jun 30, 2025 ▶ 14:29 He went 7 years with no revenue— then grew to $100M ARR. | Rob Woollen, Co-Founder of Sigma · PMF Show
Nadella: AI foundation models are the modern equivalent of SQL engines
“So I think it's still possible for anyone to build an app tier on top of a model, and you have to sort of abstract yourself and say, yeah, the model is just like SQL was to me. And so I think that, I mean, I always dreamt of a moment when AI slash machine lear…”
Satya Nadella Jun 25, 2025 ▶ 5:03 Satya Nadella: Microsoft's AI Bets, Hyperscaling, Quantum Computing Breakthroughs · Y Combinator
SAASTR Prediction Not checkable as stated
Ramaswamy: Data analysts will shift from writing SQL to preparing AI-ready datasets
“I think what that data analyst, instead of writing millions of variations of basically similar queries, is now going to be describing datasets. He's going to be running these queries, but he's going to give semantic, they're going to give semantic context to w…”
Sridhar Ramaswamy Jun 18, 2025 ▶ 32:53 Snowflake's CEO on the AI Data Cloud, Partner Strategy, and What’s Next
a16z Insight
Bhardwaj defines unstructured data as anything non-queryable via SQL
“Anything that cannot be put into nice database tables where you can run SQL, anything that is not that is unstructured data.”
Anant Bhardwaj Jun 10, 2025 ▶ 1:00 Giving New Life to Unstructured Data with LLMs and Agents
MAD Opinion
Mike Palmer: Forcing SQL concepts into natural language is engineering hubris
“So the idea that I'm supposed to adopt a SQL semantic concept into my natural language is the ultimate hubris of engineering.”
Mike Palmer May 1, 2025 ▶ 36:34 Dashboards Are Dead: Sigma’s BI Revolution for Trillion-Row Data
20VC Insight
Bonaci: AI Eliminated the Need for Growth Candidates to Be Technical
“You don't need to be nearly as technical as you used to like, AI can help you write the code. It can tell you other ways of doing things. Like it's even just like in that element of like who I would used to like have a bias for hiring. It's totally changed.”
George Bonaci Feb 28, 2025 ▶ 43:42 George Bonaci, VP of Growth @Ramp: How Ramp Became the Fastest Growing SaaS Company Ever |E1264 · 20VC with Harry Stebbings
Schnettler: Users demand SQL editing features but rarely actually edit queries
“You can edit the SQL, which was funny because that was like a heavily requested feature, but no one actually does it. It's like people just want to know that they can.”
Colleen Schnettler Feb 27, 2025 ▶ 11:41 Episode 761 | TinySeed Tales s4e7: Identifying Pain Points
MAD Insight
Rogojan: Understanding data flow takes longer than learning SQL syntax
“SQL you can learn quickly. What's going to take time is just getting a sense for how data Operates and flows and data sets in general.”
Ben Rogojan (Seattle Data Guy) Jan 23, 2025 ▶ 18:50 Understanding Data Engineering in 2025 | Ben Rogojan, Seattle Data Guy
MAD Prediction Not checkable as stated
Rogojan: SQL will remain essential as LLM raw data-dumping approaches fail
“The next one I said SQL isn't going anywhere, and I kind of said that for more than one reason. One, I feel like someone's going to tell us it's time to revamp data lake v one again, where we'll just dump everything in there and we'll let an LLM figure it out …”
Ben Rogojan (Seattle Data Guy) Jan 23, 2025 ▶ 51:39 Understanding Data Engineering in 2025 | Ben Rogojan, Seattle Data Guy
Ras Mike: AI-generated SQL requires manual review to prevent catastrophic business damage
“Now the reason why it's asking me to review this cause SQL is no joke. You can really destroy business writing the wrong commands”
Ross Mike Dec 6, 2024 ▶ 36:10 How to use AI to build your SaaS startup (Lovable, Supabase)
STARTUP IDEAS Assertion Supported
Lee Robinson: v0 can design backends from plain-text relationship descriptions
“You might not even know what the SQL code looks like. You can just say, I need a table for users and emails, and the users and emails are probably related in some way, and it can help you design the back end for your application as well.”
Lee Robinson Oct 15, 2024 ▶ 21:46 Vercel's VP of Product on how to use v0 to build your own ideas (Step-by-Step Guide)
STARTUP IDEAS Assertion Supported
Masad: Replit Agent built and deployed a database app in 20 minutes
“In like, you know you know, 15, 20 minutes, we were able to build an application, we deployed it, we did a data migration, we moved it to SQL, we pushed it to GitHub, and we're on our way.”
Amjad Masad Oct 6, 2024 ▶ 31:14 Replit CEO Builds an App with 100% AI in 20 Min: Future of Coding?
20VC Assertion Supported
Nejatian: Shopify requires marketers to use GitHub and salespeople to write SQL
“We don't have that at Shopify. At Shopify, if a marketer wants to create a new landing page, they have to go into GitHub. They have to know how to write some code. They have, like, this is a real thing, and our, so our marketers learn how to write some code. L…”
Kaz Nejatian Aug 14, 2024 ▶ 19:55 Kaz Nejatian: How Shopify Built a $90BN Business to Last 100 Years | E1189 · 20VC with Harry Stebbings
Albrecht: Messy real-world data limits knowledge graphs to niche problems
“But I think in the real world, it gets a lot messier than like knowledge graph style of things where it's like, well, is there a relationship between these two nodes? Like, ah, I don't know. Like is, are these two separate nodes? Like those kinds of messy bord…”
Josh Albrecht Jun 25, 2024 ▶ 1:24:50 State of the Art: Training 70B LLMs on 10,000 H100 clusters
MAD Assertion Contradicted
VAST Data enables native SQL querying directly on Parquet objects
“You can write a parquet object and then query it using SQL natively off of our platform without needing any higher layers on top.”
Renen Hallak May 3, 2024 ▶ 15:55 The $9B Startup Going After Snowflake and Databricks | Renen Hallak, CEO of VAST Data
MAD Insight
Standard SQL queries are virtually impossible for complex location data analysis
“Trying to put together SQL queries in such a manner to understand those interrelationships is virtually impossible, and honestly was part of the reason that you don't see a lot of the value derived when you buy the data, because you have to spend so much time,…”
Gary Little Apr 3, 2024 ▶ 17:25 Foursquare’s Remarkable Transformation Into Leading Location Intelligence Platform | Gary Little
SAASTR Assertion Not checkable as stated
Tunguz: LLMs replace 3 to 12 months of SQL training for data analysis
“It's really much easier for someone who's maybe not be as sophisticated with SQL to suddenly start asking and answering questions of their data in ways that would have taken them three, six, 12 months to learn beforehand.”
Tomasz Tunguz Dec 8, 2023 ▶ 3:56 The Where, When, and How of AI with Theory Ventures, Open AI, MotherDuck and Lamini
IN DEPTH Disclosure
Zima: Omni supports third-party software in Slack to build trust
“If someone wants me to help them write SQL, or like, I don't know, debug something in Excel, like I'll go do something I do support for other people's products in Slack, because I just think it shows like a positive association with how much we care about thei…”
Colin Zima Oct 12, 2023 ▶ 18:11 How to leverage intuition, customer support, and raw effort | Colin Zima (Omni & Looker)
MAD Disclosure
Wiggins: NYT data science stack relies on SQL, scikit-learn, and Go
“So the data stack is, in my team, the data stack is SQL and scikit, and occasionally Go”
Chris Wiggins May 31, 2023 ▶ 20:55 A Conversation with Chris Wiggins - Author of "How Data Happened"
Reimer: No-code tools bridge beginners to SQL and low-level coding concepts
“Using a no-code tool, and it introduces coding concepts. You start to learn about conditionals and filter criteria, just these things that you need to know When you're writing an SQL query, but you can learn it in a more beginner friendly way and kind of gradu…”
Derrick Reimer Mar 14, 2023 ▶ 38:09 Episode 652 | Mixing No-code with Code, Developer Superpowers, $5...
MAD Assertion Not checkable as stated
Argyros: Most enterprises handle CX data operations using analyst teams writing SQL
“The way this problem is solved in most enterprises is that you deploy armies of analysts, and they get tickets and requests, and they write SQL, right?”
Tasso Argyros Mar 2, 2023 ▶ 1:57 The Composable CDP & The CX Hub | ActionIQ Founder & CEO, Tasso Argyros
Iyengar: Writing SQL is sufficient to build internal operational tools
“You can build internal tools with very little code. If you can write SQL, you can build an internal tool basically, and that pushes information to the teams that need it.”
Vijay Iyengar Jan 26, 2023 ▶ 34:15 An inside look at Mixpanel’s product journey | Vijay Iyengar
Iyengar: Data warehouses are poor analytical tools for event sequences
“Data Warehouse is becoming the loading dock for all of this data, which can be very easily modeled as events. But it's not a very great analytical tool for events because SQL is optimized for rows and tables and joints and not events and sequences of events an…”
Vijay Iyengar Jan 26, 2023 ▶ 39:25 An inside look at Mixpanel’s product journey | Vijay Iyengar
MAD Opinion
Stancil: dbt's SQL-based semantic layer is not a real semantic model
“They're moving in, like, the semantic layer tool, so basically they're saying, give us raw data, and we will tell you, like, apply semantics to it. The way that they do that now is through SQL. So, like, semantics are kind of, like, air quote semantics. It's b…”
Benn Stancil Oct 10, 2022 ▶ 22:37 Separating Data Hype From Substance | Fireside Chat with Mode Co-Founder Benn Stancil
MAD Assertion Not checkable as stated
Handy: 100x more people write SQL than Spark or Scala
“There are actually two orders of magnitude more human beings on the planet that can write SQL than can write Spark or Scala or whatever.”
Tristan Handy Jun 28, 2022 ▶ 7:34 The Next Layer of the Modern Data Stack | dbt's Tristan Handy
MAD Prediction Not checkable as stated
Handy: Data processing will be polyglot with non-SQL abstractions within five years
“We really do think that the future of data processing is polyglot, and I think that if you look in five years, you will find more robust abstractions on top of data, and even in the DBT ecosystem, than SQL.”
Tristan Handy Jun 28, 2022 ▶ 24:51 The Next Layer of the Modern Data Stack | dbt's Tristan Handy
20VC Assertion Not checkable as stated
Every Left Lane investment team member is trained in SQL and Alteryx
“Every single person that works with us at Left Land on the investment team is trained on how to use SQL, how to use Alteryx.”
Harley Miller May 2, 2022 ▶ 12:19 20VC: Scaling to $2BN AUM in 3 years, Fundraising Lessons and Tactics from 2,500 LP Meetings & What it Takes to Build a Firm That Stands the Test of Time with Harley Miller, Co-Founder and Managing Partner @ Left Lane Capital
20VC Disclosure
Facebook specifically recruited product managers who knew SQL for growth roles
“When we look for product growth people at Facebook, we tried to find people who knew SQL. You would try to get PMs who know SQL, and you would try to get a lot of data scientists and data engineers in these teams.”
Brian Hale Apr 6, 2022 ▶ 18:08 20 Growth: Why Retention Defines Product Market Fit, What is Good Retention Levels Today, The Most Counterintuitive Elements of Product and Growth & Why So Many Startups Mess Up Hiring For Growth Teams with Brian Hale, Head of Consumer Product & Growth @
SAASTR Assertion Supported
Eifrem: ISO adoption of GQL broke SQL's multi-decade query language monopoly
“So in databases, there really only been one officially sanctioned blessed query language called sequel until a couple of years ago when the ISO ended up blessing GQ as the formal query language for graph databases.”
Emil Eifrem Feb 10, 2022 ▶ 11:58 Lessons Learned Building a $2 Billion Company from Scratch with Neo4j CEO & Co-Founder Emil Eifrem
TOP FOUNDERS Disclosure
Mode refuses to unbundle SQL and Python features to preserve seamlessness
“I don't ever want to separate SQL from, you know, Python in mode because the point of the product is that you can move seamlessly between the two. If we break those into separate a la carte items, you know, I don't want our customers to have to choose.”
Derek Steer Oct 18, 2021 ▶ 4:47 Can Mode Beat Looker? 140% Net Dollar Retention and 600+ Customers Say Yes!
MAD Opinion
Gong: The data ecosystem critically needs a SQL linter like SQLFluff
“The other one that I, I'd point to that I haven't used deeply myself, but I just think is a thing that the world really needs is SQL fluff. SQL FL U F F. And it's a linter for SQL. And I'm just kind of shocked that we have got to 20 21 without there being a, l…”
Abe Gong Jun 21, 2021 ▶ 24:19 Fireside Chat: Abe Gong (Founder & CEO, Superconductive) with Matt Turck (Partner, FirstMark)
MAD Insight
Narayan: Software requiring code rewrites in new languages is largely doomed
“Any pitch. I'm generally very skeptical where you can tell folks, you can have all these great new benefits of low latency or whatever it is, but you got to start all over from scratch, right? You have to throw everything out there and you're going to rebuild …”
Arjun Narayan Mar 15, 2021 ▶ 7:37 Fireside Chat: Arjun Narayan (Founder & CEO, Materialize) with Matt Turck (Partner, FirstMark)
SQL books fail analysts by focusing on setup over SELECT queries
“The big problem with SQL as it was taught, like if you were to go buy a SQL book at that time, and maybe even still today it's focused on software development, which means that the first chapters are going to be about setting up your database, getting data int…”
Derek Steer Dec 28, 2020 ▶ 13:10 Mode Grows 95% to $19m ARR, Turning Analysis Into Superhero's
MAD Assertion Not checkable as stated
Handy: Data transformation has shifted inside data warehouses using SQL
“What's happening now or over the past, you know, five or so years, the, Transformation step now happens inside the data warehouse and it happens in SQL. And because of that, it is now accessible to a dramatically larger number of people.”
Tristan Handy Dec 11, 2020 ▶ 15:57 Fireside Chat: Jeremiah Lowin (Prefect), Tristan Handy (dbt) with Matt Turck (Partner, FirstMark)
MAD Insight
Elsamadisi: Time and customer identity replace foreign keys when relating multi-system data
“Instead of depending on foreign keys to relate the data, you can actually just use time and customer.”
Ahmed Elsamadisi Nov 13, 2019 ▶ 8:44 How to Answer Data Questions Without Being Miserable // Ahmed Elsamadisi, Narrator (Data Driven NYC)
SAASTR Assertion Not checkable as stated
Startup employees can learn sufficient beginner SQL in five days
“All the people I've seen learning SQL, it took them, like, four or five days to get, like, a beginner level that's enough to start understanding things”
Romain Lapeyre May 15, 2019 ▶ 25:03 Lessons from Gorgias: How to Close your First 1000 Customers Based Solely on Data
MAD Insight
Stancil: Knowing SQL and charts doesn't make someone a data analyst
“Me knowing SQL and me knowing how to create a chart doesn't make me an analyst any more than knowing Photoshop makes me a designer.”
Benn Stancil May 13, 2019 ▶ 5:56 The Case for Hiring More Analysts // Benn Stancil, Mode (FirstMark's Data Driven NYC)
MAD Insight
Stancil: Technical data skills are learnable, analytical thinking is harder to teach
“They're gonna need SQL skills, they're gonna, they might need Python or R skills, they'll need something like Excel but those things are learnable, whereas I think, like, the way of thinking is often harder to teach.”
Benn Stancil May 13, 2019 ▶ 18:24 The Case for Hiring More Analysts // Benn Stancil, Mode (FirstMark's Data Driven NYC)
Y COMBINATOR Assertion Not checkable as stated
Fagiri: At one point, every AptDeco employee knew SQL
“At some point, everybody in our team knew how to do SQL”
Reham Fagiri Dec 14, 2018 ▶ 48:41 Starting a Startup After Business School - Reham Fagiri and Kalam Dennis of AptDeco · Y Combinator
MAD Assertion Partly supported
CockroachDB combines NoSQL elastic scalability with SQL strong consistency
“So, you know, Cockroach bridges the gap. It's both of those things. It has both of those things, and it doesn't compromise.”
Spencer Kimball Oct 17, 2018 ▶ 0:57 Ultra-Resilient SQL for Global Business // Spencer Kimball, Cockroach (FirstMark's Data Driven NYC)
MAD Assertion Not checkable as stated
Birchbox trained nearly its entire company workforce to write SQL
“Trained almost the entire company to use SQL.”
Liz Crawford Oct 21, 2015 ▶ 24:22 Liz Crawford, Birchbox // Data Science & Analytics at Birchbox (Hosted by FirstMark Capital)
MAD Insight
Deighton: Key data insights often lie outside chosen query selections
“Oftentimes, ah, from a question perspective, the interesting insights in the data are actually found outside of your selection, ah, outside of your query.”
Anthony Deighton Sep 14, 2015 ▶ 5:00 Anthony Deighton, Qlik: Top 10 Requirements For Visual Analytics (Hosted by FirstMark Capital)
MAD Disclosure
Kimball in 2015: CockroachDB SQL support is aspirational and not started
“The top, the very top, SQL, is aspirational. We do intend to do it but we haven't started working on it yet.”
Spencer Kimball Jun 19, 2015 ▶ 11:45 Spencer Kimball, Cockroach Labs // A New Kind of Database (Hosted by FirstMark Capital)

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