Assertion Not checkable as stated
Argyros: Early CDPs failed mainly due to poor data stack integration
“CDPs failed in the previous incarnation for a few different reasons. The main one is that they didn't integrate into the data stack very well.”
Assertion Not checkable as stated
Argyros: Cookie deprecation is rendering Data Management Platforms (DMPs) obsolete
“With cookies going away, there's a whole range of advertising technology that is done, right? It's like, it's not good anymore. If you take the DMPs as an example, DMPs, data management platforms was what enterprise would use to manage cookies, right? And driv…”
Assertion Not checkable as stated
Argyros: Customer Data Platforms are absorbing end-to-end ad tech functions
“Now they've all come together, and the CDPs that declare a winner, that's taking over those functions. So now we can have an end-to-end journey, manage the end-to-end journey, from when the first time an anonymous customer visits a website, all the way to when…”
Insight
Founders must quickly replace misaligned early advisors, investors, and employees
“You know, in, back then we didn't think about it, but in retrospect, that first asset of everything is so critical, so that if it's not aligned with your vision, it's not aligned with the company's vision where you want to go, you really need to make a change …”
Insight
Argyros: Most enterprise data that genuinely matters is customer data
“Most of the data that matters is really customer data.”
Assertion Not checkable as stated
Argyros: Most enterprises handle CX data operations using analyst teams writing SQL
“The way this problem is solved in most enterprises is that you deploy armies of analysts, and they get tickets and requests, and they write SQL, right?”
Insight
Argyros: A CDP is effectively BI for customer experience and campaigns
“You can think of the CDP as BI, but for customer experience, or BI for campaigns.”
Assertion Not checkable as stated
Argyros: Most early CDP vendors were point solutions lacking enterprise scale
“Many CDPs, many vendors called themselves a CDP, and there were really more point solutions that didn't have enterprise scale, and in general, people would call any vendor that had some customer data would call themselves a CDP.”
Insight
Argyros: A composable CDP must be zero copy, no-code, and warehouse agnostic
“A zero copy, no code, and warehouse agnostic is what defines specifically a composable CDP.”
Insight
Argyros: Bundled CDPs offer faster deployment for immature data stacks
“If your customer data stack is not very mature yet, you don't have all the data well modeled, well integrated in one place. Bundled is going to give you a lot of speed. You're going to be up and running very quickly, and it can help you combine data.”
Insight
Argyros: Hybrid CDPs work best when data lake centralization is incomplete
“And then for many enterprises, a combination may make sense. So you may have most of the data in the data lake, but not everything. So a hybrid approach. Can be best.”
Insight
Product-market fit requires an unmet need that can sustain $50M+ revenue
“Product market fit means you have identified a unique, an unmet customer need, That's large enough to sustain your company, right, at least take it to 50 or hundred million dollars, and you have a product that can repeatedly and productively solve to satisfy t…”
Assertion Supported
Aster Data was among the first companies to position around "Big Data"
“Aster was one of the first companies that you, that we used it as our major positioning statement, and I do believe we had the first big data event. Although I may be wrong, but nobody has, ah, nobody has, ah, told me otherwise so far.”
Insight
The term "Big Data" has lost its strategic marketing effectiveness
“We use Big Data a lot less because Big Data has lost a lot of the benefit it had for us back in 2009.”
Disclosure
Aster Data needed a major partner to fulfill its product vision
“And we realized that the only way to realize what the product and the company, ah, the vision, what it could offer was to align with the major player.”
Assertion Supported
Tasso Argyros's Stanford advisor was the first investor in Google
“My advisor at Stanford was the first investor at Google, right?”
Insight
Technology and team are a founder's only insurance against market timing
“Timing matters, and you cannot control timing as an entrepreneur. The only thing you can control is your technology and your team, right? If you have a truly solid technology, and if you have a truly solid team, is the only insurance you can ever have against …”
Insight
A great VP of Sales cannot save a startup without product-market fit
“Even with the best VP of sales, if you don't have product market fit, you won't be able to be successful. And that's why you first have to find this and then invest in finding that amazing sales guy that you think can take your product to tens or hundreds of m…”
Assertion Supported
MySpace was a major early customer for Aster Data
“Right media never became our customer. And that's a different story, but MySpace did become a very big customer of ours.”
Opinion
MySpace in 2007 enjoyed the market dominance Facebook has today
“That was back in 2007 where MySpace, you know, had kind of was at the height where probably Facebook is today.”
Assertion Supported
Tasso Argyros: Aster Data began developing its architecture in 2005
“We were thinking about this problem back in 2005, right? So that was pre-Hadoop”
Disclosure
Aster Data had around 100 employees in 2010 prior to acquisition
“When big data happened in 2010, we had maybe, you know, about a hundred employees”
Disclosure
Tasso Argyros: Aster Data sold to Teradata in 2011
“We sold the company to Teradata in 2011, and then I ran the company as a division with my co-founder, ah, for a couple of years.”
