Tasso Argyros, co-founder of Aster Data, discusses securing early enterprise traction after angel investor Ron Conway introduced the team to MySpace CTO Adam Bain.
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Argyros: Early CDPs failed mainly due to poor data stack integration
“CDPs failed in the previous incarnation for a few different reasons. The main one is that they didn't integrate into the data stack very well.”
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Argyros: Cookie deprecation is rendering Data Management Platforms (DMPs) obsolete
“With cookies going away, there's a whole range of advertising technology that is done, right? It's like, it's not good anymore. If you take the DMPs as an example, DMPs, data management platforms was what enterprise would use to manage cookies, right? And driv…”
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Argyros: Customer Data Platforms are absorbing end-to-end ad tech functions
“Now they've all come together, and the CDPs that declare a winner, that's taking over those functions. So now we can have an end-to-end journey, manage the end-to-end journey, from when the first time an anonymous customer visits a website, all the way to when…”
Insight
Founders must quickly replace misaligned early advisors, investors, and employees
“You know, in, back then we didn't think about it, but in retrospect, that first asset of everything is so critical, so that if it's not aligned with your vision, it's not aligned with the company's vision where you want to go, you really need to make a change …”
Insight
Argyros: Most enterprise data that genuinely matters is customer data
“Most of the data that matters is really customer data.”
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Argyros: Most enterprises handle CX data operations using analyst teams writing SQL
“The way this problem is solved in most enterprises is that you deploy armies of analysts, and they get tickets and requests, and they write SQL, right?”