SaaStock
company on 2 shows · 14 statements across 5 episodes · said 150 times in 43 episodes since 2018
Top Founders 133 
Startups For the Rest of Us 17
Mentions by year, every show
tap a year for its mentions
Top Founders 133Startups For the Rest of Us 17
2024 1 mention in 1 episode
2023 52 mentions in 5 episodes 10 per episode
- SaaStock Starts Oct 16th in Dublin, 5000 SaaS Founders and Big Bootstrap Stage
- Episode 682 | The Pros and Cons of Large vs. Small Startup Events
- Fireside chat with Bridget Harris and Alex Theuma - How to take care of business: 5 lessons in bootstrapping to $5m ARR
- He hit $120m in ARR Then Sold $70m Unit for $250m, Today His Secrurity SaaS is Cash Rich... whats next?
- How we grew to $15M with less than $1M marketing spend
- every mention in 2023, scene by scene →
2022 11 mentions in 4 episodes 3 per episode
- Largest SaaS Founder Event in Europe Will do $3m+ This Year, Starts Oct 17th!
- How We Acquired our PLG Competitor to Break $30m in Revenue
- He just hit $12m in ARR. Took 7 years to hit $1m. Don't get discouraged!
- Details behind Dixa $43m Acquisition, $15m combined ARR, $400m Valuation
- every mention in 2022, scene by scene →
2021 2 mentions in 2 episodes 1 per episode
2020 5 mentions in 3 episodes 2 per episode
2019 52 mentions in 19 episodes 3 per episode
- 1407 Ex Facebook Now Happily Bootstrapping in UX Research Tool Space Past $125k in MRR
- 1402 100% Female Owned, Bootstrapped, Marketing Automation Company for SMB's Passes $85k in MRR
- 1398 How Limelight Is Shifting to More SaaS Revenue, $5m Currently
- 1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine
- 1394 How he used affiliates to go from Zero to $50k in MRR in 16 Months
- 1587 Why Banks Pay Him $2k/year To Help Serve Lower Income Community Members
- 1573 How Activtrak Hit $4.5M ARR With No Outside Capital
- 1570 How This $2m ARR CEO Gives Enterprises Their Own Version of Facebook
- 11 more episodes that year, every mention in 2019 →
2018 27 mentions in 9 episodes 3 per episode
- 1175 He'll Process $100m in Business Travel This Year
- 1173 Loyalty Perk SaaS Hits 2300 Locations, $2.3m in ARR
- 1172 How He Pivoted to $30m in Funding, 10,000+ Jobs Placed with Recruiting AI Tool
- 1170 Playbook he used for taking 3 companies public f\rom scratch
- 1169 From $40CPA Model to $900/mo SaaS, 100% yoy growth
- 1166 He Invented Mattress in a Box 20 years ago But Casper Out-Marketed Him
- 1222 Workable CEO on Saying "No" to Acquisition Offers, $20m+ in ARR
- 1137 David Skok Matrix Partners on Hubspot Pricing Axis, Category Leaders, $100b Softbank Fund
- 1 more episode that year, every mention in 2018 →
every mention on every show, scene by scene, with the transcript →
14 statements about SaaStock, every show
Theuma: First SaaStock closed ~35 sponsor deals with 50/50 revenue split
“And I think we ended up, or I ended up doing about 35 sponsorship deals for the first year. And it was about 50, 50 revenue on sponsorship and tickets for the first year.”
Theuma: SaaStock lost about £60,000 on its inaugural conference
“We did lose, you know, a good amount of money. You know, it was about 60,000 pounds, something like that.”
Theuma: SaaStock rebooked ~£100,000 in repeat sponsor commitments in 30 days
“So over the next 30 days, like I rebooked about a 100,000 pounds worth of repeat revenue from the sponsors.”
Theuma: Third-party side events add gravitas despite draining main-event sponsorship
“Having more side events, I think, and a bigger growing ecosystem, I think really does add value and gravitas to the event. So there's a con there that we lose a bit of sponsorship revenue potentially, and that they're taking the audience out of our venue. But …”
Theuma: Several 2023 SaaS conferences completely omitted AI from their programming
“We have been to conferences this year, which are like similar to ours, where AI wasn't mentioned at all, right? It's just the typical is how we got to two hundred million stuff, right?”
Theuma: Patrick Campbell gave a 20-minute presentation saying only the word 'churn'
“Our friend Patrick Campbell, he did a talk where all he said was the word churn for 20 minutes.”
Theuma: SaaStock 2022 Drew Approximately 3,700 Live Attendees
“Live last year was it was around, I want to say, like, 3700, something like that.”
Theuma: Around 1,500 SaaStock 2022 Attendees Were Founders
“Oh, how many of those were founders, but maybe like 1500, something like that.”
Theuma: SaaStock 2022 Cost Around $2M All-In
“Overall, I would say it was probably about two million, something like that.”
Theuma: SaaStock Revenue Dropped Two-Thirds During COVID
“Pre-COVID we were 24. When we scaled down to nine during COVID to kind of keep it lean, you know, our costs and went down or had to go down. So our revenue went down by two thirds.”
Theuma: SaaStock Local meetups generate insignificant revenue and serve as marketing
“It's more of a marketing thing. Like there is some revenue there. But effectively, like, you know, it's not significant like for us, right?”
SaaStock saw 10x gains after finally paying top salaries for senior leaders
“I think only sort of like recently, you know, in the eighth year, are we now, you know, paying top dollar for, you know, senior leadership roles, and we are seeing, you know, personally, like a 10 X difference, you know, in, I guess these expensive sort of fol…”
Suski: Avoid generic conferences like Web Summit or SaaStock to sell software
“That, that can work, but don't go to, like, generic, ah, Web Summit or SAS talk conferences.”