“So over the next 30 days, like I rebooked about a 100,000 pounds worth of repeat revenue from the sponsors.”
quote is from the automated transcript, cleaned for reading:
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More from Alex Theuma
Insight
Theuma: Third-party side events add gravitas despite draining main-event sponsorship
“Having more side events, I think, and a bigger growing ecosystem, I think really does add value and gravitas to the event. So there's a con there that we lose a bit of sponsorship revenue potentially, and that they're taking the audience out of our venue. But …”
Alex TheumaOct 10, 2023▶ 17:02Episode 682 | The Pros and Cons of Large vs. Small Startup Events
AssertionNot checkable as stated
Theuma: Several 2023 SaaS conferences completely omitted AI from their programming
“We have been to conferences this year, which are like similar to ours, where AI wasn't mentioned at all, right? It's just the typical is how we got to two hundred million stuff, right?”
Alex TheumaOct 10, 2023▶ 22:29Episode 682 | The Pros and Cons of Large vs. Small Startup Events
AssertionSupported
Theuma: Patrick Campbell gave a 20-minute presentation saying only the word 'churn'
“Our friend Patrick Campbell, he did a talk where all he said was the word churn for 20 minutes.”
Alex TheumaOct 10, 2023▶ 24:00Episode 682 | The Pros and Cons of Large vs. Small Startup Events
AssertionNot checkable as stated
Theuma: First SaaStock closed ~35 sponsor deals with 50/50 revenue split
“And I think we ended up, or I ended up doing about 35 sponsorship deals for the first year. And it was about 50, 50 revenue on sponsorship and tickets for the first year.”
Alex TheumaOct 10, 2023▶ 8:43Episode 682 | The Pros and Cons of Large vs. Small Startup Events
AssertionNot checkable as stated
Theuma: SaaStock lost about £60,000 on its inaugural conference
“We did lose, you know, a good amount of money. You know, it was about 60,000 pounds, something like that.”
Alex TheumaOct 10, 2023▶ 10:00Episode 682 | The Pros and Cons of Large vs. Small Startup Events
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