SaaStock founder Alex Theuma breaks down the founder audience headcount at SaaStock 2022.
Insight
SaaStock saw 10x gains after finally paying top salaries for senior leaders
“I think only sort of like recently, you know, in the eighth year, are we now, you know, paying top dollar for, you know, senior leadership roles, and we are seeing, you know, personally, like a 10 X difference, you know, in, I guess these expensive sort of fol…”
Assertion Supported
Theuma: Muck Rack bootstrapped to $50M ARR before raising VC
“He's obviously, you know, flying into, to Dublin for this event. You know, he bootstrapped to fifty million ARR which you know, again, such an impressive feat to do that.”
Assertion Partly supported
Theuma: SaaStock 2022 Drew Approximately 3,700 Live Attendees
“Live last year was it was around, I want to say, like, 3700, something like that.”
Disclosure
Theuma: SaaStock 2022 Cost Around $2M All-In
“Overall, I would say it was probably about two million, something like that.”
Disclosure
Theuma: SaaStock Revenue Dropped Two-Thirds During COVID
“Pre-COVID we were 24. When we scaled down to nine during COVID to kind of keep it lean, you know, our costs and went down or had to go down. So our revenue went down by two thirds.”
Disclosure
Theuma: SaaStock Local meetups generate insignificant revenue and serve as marketing
“It's more of a marketing thing. Like there is some revenue there. But effectively, like, you know, it's not significant like for us, right?”