SaaS Metrics
topic on 3 shows · 5 statements across 3 episodes · said 3 times in 1 episodes since 2020
Top Founders 3 
the Official SaaStr Podcast 
20VC
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Top Founders 3
2020 3 mentions in 1 episode
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5 statements about SaaS Metrics, every show
Standard SaaS metrics optimize for accounting rather than actual cash flow
“If you think about standard SaaS metrics like LTV, CAC ARR, whatever, they never mention cash. Like, it's not about cash. It's like more about around accounting and predictability, but we always try to optimize for cash.”
Kellogg: The most common metric deception in SaaS is cherry-picking
“The most common form of misleading is what I call cherry picking, right? You just don't put up the bad numbers, right? You put up different numbers every quarter.”
Kellogg: Companies with clear metrics avoid repetitive board meeting debates
“That the companies I work with that kind of have their metrics act together, Don't have the deja vu problem because the numbers are telling us what's not working.”
Kellogg: SaaS metrics cannot be calculated from nature-based P&Ls
“They produce a nature-based PNL, not a function-based PNL, and you can't do SAS metrics off a nature-based PNL.”
Urban: Projecting SaaS LTV via Churn Formulas Is Meaningless Nonsense
“When that number one divided by your churn projects like your L, it will project your LTV at like, oh, you're three and a half years or four years.
Meanwhile, every year your business changes, your contract values change your contract lengths change, your pro…”