Ryan Serhant

“What wealthy people are paying for is not information or access, it's confidence. And confidence is currency.”

“And so the fake Rolex for me was I was trying to find a way to enter rooms, not as a broke kid and enter rooms as the person I wanted to become. So it wasn't fake it till you make it. It was how do I give myself the confidence when I'm 24 to be future me?”

“And it was like, 18 months later, I'm doing a deal in Florida, And I didn't do deals in Florida. And I walked through a mall and there was like a Winston's or some kind of jewelry store. And there was a rose gold Rolex Daytona in the airport mall in Florida. A…”

“Like, I'm sitting here saying, I want to build the number one real estate firm the world has ever known, so let's go try, because the opportunity is actually there. We have Inbound lead flow. We have great growth. We're moving incredibly quickly. I know how to…”

“20. That's an old stat.”

“Like, I built the number one real estate sales team in the United States on the back of a Bravo TV show.”

“By 2019 was the number one real estate broker in the United States, right? We're doing just over a billion dollars a year without a whole lot of tools and resources.”

“Owning Manhattan on Netflix was not the first show that I pitched outside of Million Dollar List in New York. I think it was like the 70th. So that's 69 no's. To get to that one win”

“When people reject me, my go-to, because I just know how great I am, and I feel so instinctually bad for the person who's rejected me, because I know what they're about to go through with someone else, that I send them an orchid, the same way you would to send…”

“People don't trust yes men or yes women. They do trust when you pull things away or you say no.”

“Wealthy people, their number one asset is their time. So they're going to be moving way faster than you are most of the times. The number one thing to do is just to pull.”

“Billionaire class is that bullseye, but they are protected by six rings of sphere of influence, right? From advisors to family to friends to assistants to bankers to the outermost ring. Of vendors. So who is somebody that has already broken through and gotten …”

“Like the number one negotiation tactic is silence. Silence is violence. There's nothing that drives a wealthy person crazier than not responding.”

“Billionaires text more than thirteen-year-old girls. They just do for two reasons. First reason is it saves time. And they know that if you try to get them on the phone, what are you gonna do? You're just gonna try to convince them. And if you can't convince t…”

“Anyone who has become that wealthy has gone through litigation and text messages and emails are admissible in court. And so you just always have to be careful that if you say it right, you can forget it. If you write it, you can regret it. And incredibly wealt…”

“What I like to do, especially with our executive hires is I hire for a function and I hire for raw intelligence and I hire out of industry.”

“You have a thousand minutes every day to be productive. Some people have 800 minutes, some people have seven jobs, some people have 10 kids. It's all different, but on average, right, you have a thousand minutes every day to be productive. If you look at those…”

“When Millionaire Listing was created, they cast four of us on the show. And they said, we're going to film all four of you for the first season. We're going to spend a year making this TV show. Only three of you are going to make the cut.”

“It's theater. It's the same thing. You put on a performance. You put on your suit. You memorize information. You understand the scene. And you say, yes and. Right? There's some memorization, but it's yes and. How can I help you? You want a department? Yes. And…”

“Our LTV to CAC is it, I told you it was six times, right? Yeah. Well, the industry I think is like at one. And so we're at 6.6 as a ratio over present day value, which is I would, which is just like astonishing.”

“Our average agent is young, the most diverse and inclusive real estate brokerage in the United States by far, you know, we're doubling in size every year and profitable.”

“Like, AI voice bankers who say they work at Goldman Sachs, who will trick you on the phone to tell you that their purchaser has all the money in the world. They submit offers, and then the deposit doesn't show up, and they waste all your time. We have sham buy…”

“Netflix shoots in real time. They give us complete creative control.”

“I've done twenty billion in sales. Over 20 at this point.”

“We then have a sales training company called sellit.com, which is massive, that has over 40,000 enrollees, I guess at this .130 countries.”

“We were doing property tours in 2014 and 2015, 10 and 11 years ago, just trying to say, hey, I can get this audience on Bravo that I can sell property through because it syndicates to an international audience. But by the time people see it, it's been a year s…”

“I showed him a forty million dollar penthouse in the Upper West Side.”

“We're profitable. We're growing revenue, top line, 80% year over year.”

“There are VCs and there's, A VC seed raise that happens like live on camera in season two.”

“So I have a thousand minutes every single day to be productive. So I have a thousand minute rule.”

“I wrote about that in book two and then Harvard business school did a review on it. So, which I thought they were going to write about content or media or tech or AI. And they were like, no, this thousand minute rule is so weird. We're going to have you come a…”

“It's still there for one 95. So you should sell it. Yeah. So it's a deal now. It's a deal. No, you can have it. What do you mean? Just make an offer. Come to me. It's still there. It's great. We've had three offers on it. all of them get turned down.”

“This company, I've heard rumors that this business is doing something like 30 or forty million dollars a year in revenue.”

“You're just going to keep seeing examples of this content market fit happening where people can figure out a way to make really juicy standalone entertainment on its own that is going to then inherently market you and your business.”