Ryan Serhant (founder of SERHANT. brokerage) explains how media exposure through Bravo's Million Dollar Listing New York fueled his real estate sales team's growth.
Opinion
Legacy Real Estate Franchises Are Failing Because They Abandoned Agent Training
“The minute the training went out the window, which is what All franchise operators in the real estate brokerage space have forgotten to do. Quality goes out the door, and that's why all those businesses are failing. Like, one by one by one. They're also aging …”
Insight
Serhant: Adopting Future Identity Beats 'Fake It Till You Make It'
“And so the fake Rolex for me was I was trying to find a way to enter rooms, not as a broke kid and enter rooms as the person I wanted to become. So it wasn't fake it till you make it. It was how do I give myself the confidence when I'm 24 to be future me?”
Disclosure
Serhant Aims to Build History's Largest Real Estate Brokerage
“Like, I'm sitting here saying, I want to build the number one real estate firm the world has ever known, so let's go try, because the opportunity is actually there. We have Inbound lead flow. We have great growth. We're moving incredibly quickly. I know how to…”
Insight
Reach Billionaire Clients Through Their Trusted Vendor Network, Not Direct Pitches
“Billionaire class is that bullseye, but they are protected by six rings of sphere of influence, right? From advisors to family to friends to assistants to bankers to the outermost ring. Of vendors. So who is somebody that has already broken through and gotten …”
Assertion Not checkable as stated
Serhant Claims a 6.6 LTV-to-CAC Ratio Against Industry Baseline of 1
“Our LTV to CAC is it, I told you it was six times, right? Yeah. Well, the industry I think is like at one. And so we're at 6.6 as a ratio over present day value, which is I would, which is just like astonishing.”
Prediction Open · timeframe Dec 2030
Serhant Predicts His Brokerage Will Be a Public Company by 2030
“I think it's a public company by 20 30.”