Opinion
Legacy Real Estate Franchises Are Failing Because They Abandoned Agent Training
“The minute the training went out the window, which is what All franchise operators in the real estate brokerage space have forgotten to do. Quality goes out the door, and that's why all those businesses are failing. Like, one by one by one. They're also aging …”
Insight
Serhant: Adopting Future Identity Beats 'Fake It Till You Make It'
“And so the fake Rolex for me was I was trying to find a way to enter rooms, not as a broke kid and enter rooms as the person I wanted to become. So it wasn't fake it till you make it. It was how do I give myself the confidence when I'm 24 to be future me?”
Disclosure
Serhant Aims to Build History's Largest Real Estate Brokerage
“Like, I'm sitting here saying, I want to build the number one real estate firm the world has ever known, so let's go try, because the opportunity is actually there. We have Inbound lead flow. We have great growth. We're moving incredibly quickly. I know how to…”
Insight
Reach Billionaire Clients Through Their Trusted Vendor Network, Not Direct Pitches
“Billionaire class is that bullseye, but they are protected by six rings of sphere of influence, right? From advisors to family to friends to assistants to bankers to the outermost ring. Of vendors. So who is somebody that has already broken through and gotten …”
Assertion Not checkable as stated
Serhant Claims a 6.6 LTV-to-CAC Ratio Against Industry Baseline of 1
“Our LTV to CAC is it, I told you it was six times, right? Yeah. Well, the industry I think is like at one. And so we're at 6.6 as a ratio over present day value, which is I would, which is just like astonishing.”
Prediction Open · timeframe Dec 2030
Serhant Predicts His Brokerage Will Be a Public Company by 2030
“I think it's a public company by 20 30.”
Insight
Serhant: Wealthy Clients Pay for Confidence, Not Information or Access
“What wealthy people are paying for is not information or access, it's confidence. And confidence is currency.”
Assertion Contradicted
Serhant Reached Number One US Broker in 2019, Closing $1B Annually
“By 2019 was the number one real estate broker in the United States, right? We're doing just over a billion dollars a year without a whole lot of tools and resources.”
Disclosure
Serhant Sends Rejecting Clients Orchids With 'Sorry for Your Loss' Notes
“When people reject me, my go-to, because I just know how great I am, and I feel so instinctually bad for the person who's rejected me, because I know what they're about to go through with someone else, that I send them an orchid, the same way you would to send…”
Insight
Sales Clients Trust Brokers Who Pull Opportunities Away or Say No
“People don't trust yes men or yes women. They do trust when you pull things away or you say no.”
Insight
Pulling Back Is the Best Sales Tactic for Ultra-Wealthy Clients
“Wealthy people, their number one asset is their time. So they're going to be moving way faster than you are most of the times. The number one thing to do is just to pull.”
Insight
Silence Is the Most Effective Negotiation Tactic With Wealthy Clients
“Like the number one negotiation tactic is silence. Silence is violence. There's nothing that drives a wealthy person crazier than not responding.”
Insight
Billionaires Prefer Texting Over Calls to Save Time and Avoid Pitching
“Billionaires text more than thirteen-year-old girls. They just do for two reasons. First reason is it saves time. And they know that if you try to get them on the phone, what are you gonna do? You're just gonna try to convince them. And if you can't convince t…”
Insight
Wealthy People Prioritize Written Communication Because They Fear Litigation
“Anyone who has become that wealthy has gone through litigation and text messages and emails are admissible in court. And so you just always have to be careful that if you say it right, you can forget it. If you write it, you can regret it. And incredibly wealt…”
Disclosure
Serhant Hires Executives for Raw Intelligence Rather Than Real Estate Experience
“What I like to do, especially with our executive hires is I hire for a function and I hire for raw intelligence and I hire out of industry.”
Insight
Treating 1,000 Daily Minutes as Dollars Transforms Executive Time Allocation
“You have a thousand minutes every day to be productive. Some people have 800 minutes, some people have seven jobs, some people have 10 kids. It's all different, but on average, right, you have a thousand minutes every day to be productive. If you look at those…”
Insight
Real Estate Sales Is Theatrical Improv Guiding Pre-Destined Client Decisions
“It's theater. It's the same thing. You put on a performance. You put on your suit. You memorize information. You understand the scene. And you say, yes and. Right? There's some memorization, but it's yes and. How can I help you? You want a department? Yes. And…”
Assertion Not checkable as stated
Ryan Serhant Claims His Real Estate Brokerage Is Doubling Annually
“Our average agent is young, the most diverse and inclusive real estate brokerage in the United States by far, you know, we're doubling in size every year and profitable.”
Insight
Top Negotiators Mirror Counterparties So Resolutions Feel Like Their Idea
“First thing you just have to remember, the best negotiators, they don't talk, they translate. I see salespeople all the time, employees trying to ask for more raises. They don't know what to do. They don't understand their value, and so they just talk. They ta…”
Assertion Contradicted
Serhant Has Closed $20 Billion in Career Real Estate Transactions
“20. That's an old stat.”
Assertion Partly supported
Serhant: Built US Number One Real Estate Team via Bravo TV
“Like, I built the number one real estate sales team in the United States on the back of a Bravo TV show.”
Assertion Not checkable as stated
Serhant Pitched 70 TV Concepts Before Landing Netflix's Owning Manhattan
“Owning Manhattan on Netflix was not the first show that I pitched outside of Million Dollar List in New York. I think it was like the 70th. So that's 69 no's. To get to that one win”
Assertion Not publicly verifiable
Million Dollar Listing Producers Filmed Four Agents Hoping to Cut One
“When Millionaire Listing was created, they cast four of us on the show. And they said, we're going to film all four of you for the first season. We're going to spend a year making this TV show. Only three of you are going to make the cut.”
Assertion Not checkable as stated
Sham Buyers Use AI Voices to Fake Goldman Sachs Bankers
“Like, AI voice bankers who say they work at Goldman Sachs, who will trick you on the phone to tell you that their purchaser has all the money in the world. They submit offers, and then the deposit doesn't show up, and they waste all your time. We have sham buy…”
