Real Estate Sales Is Theatrical Improv Guiding Pre-Destined Client Decisions
Ryan Serhant · $20 Billion Worth of Sales Knowledge in 57 Minutes | Ryan Serhant · Dec 10, 2025 · at 38:30
Ryan Serhant, luxury real estate broker and founder of SERHANT., breaks down his sales philosophy and actor-based framework for client negotiation to Codie Sanchez.
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“It's theater. It's the same thing. You put on a performance. You put on your suit. You memorize information. You understand the scene. And you say, yes and. Right? There's some memorization, but it's yes and. How can I help you? You want a department? Yes. And what about this? And, okay, what about this? And then you help them make a decision that they were gonna make anyway, because they're gonna move, except they're gonna do it with you.”
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