Assertion Not checkable as stated
Serhant: SERHANT reaches more organic global buyers than competitors combined
“We can put properties in front of more qualified buyers globally, organically than any other firm combined.”
Disclosure
SERHANT blocks new hires unless managers prove AI cannot do the job
“You can't hire a new person unless you prove to us that this thing cannot be done with AI.”
Assertion Not checkable as stated
Average SERHANT agent is 28, compared to 55 industry-wide
“The average real estate agent in the United States is a 55 year old white woman. Like, at Compass, I think it's like 57. At, you know, all the other firms, it might be even a little bit older, our average agent is 28.”
Prediction Not checkable as stated
Serhant predicts Class B and C NYC offices will convert to residential
“I think what it does, though, is it makes it really, really hard to be class B or class C office, which are all going to turn residential for me.”
Opinion
Serhant argues Netflix is a superior global distribution funnel to YouTube
“It is the largest global distribution funnel on planet earth, right? Like you just can't, like YouTube is huge, but you have to know what you're looking for on YouTube because it is so huge. Netflix is very focused and it provides you in that first, you can, I…”
Opinion
Serhant: The HGTV television format is dying
“It can't be HGTV because that's dying.”
Prediction Held up
Serhant predicts a new Class A office development race in NYC
“I think now you're gonna have a Class A office race. So now, Ken Griffin, Vernado. Right? And those guys are going to do park, and I think it's 51st. They're just going to tear down all those buildings on 51st and just build a brand new tower to compete with t…”
Assertion Not checkable as stated
Serhant claims 22-year-old streamer iShowSpeed makes $50M a year
“Yeah, he's like 22, he makes fifty million dollars a year.”
Opinion
Serhant: Anthropic's Claude Sonnet is effective at automating CRM tasks
“Automating CRM work, using AI to do that is really, really, really, really annoying. And it's really hard. Claude is pretty great at it and Sonnet.”
Assertion Not checkable as stated
SERHANT's AI platform saved 15,000 working hours in 2025
“Since January one of this year, simple has completed over 12,000 automated tasks. Which has saved 15,000 hours working human hours for our people”
Assertion Contradicted
Serhant claims over $20B in lifetime real estate sales
“I've done twenty billion in sales. Over 20 at this point.”
Disclosure
SERHANT operates in 13 states, plans national coverage by 2026
“So the brokerage now operates in 13 states. I'll be in 15 by the end of 2025, and then we'll be fully national by next year.”
Insight
Serhant: TV lag on 6-month listings forced early move to YouTube tours
“We were doing property tours in 2014 and 2015, 10 and 11 years ago, just trying to say, hey, I can get this audience on Bravo that I can sell property through because it syndicates to an international audience. But by the time people see it, it's been a year s…”
Disclosure
Serhant: SERHANT runs a 35 to 40-person in-house production studio
“Studios is in house. We have a head of studios. He's based in New York city. And then we have studios in every market that we're in for real estate. But it's a, you know, 35, 40 person team.”
Assertion Not checkable as stated
'Owning Manhattan' launch broke website, boosting traffic by 2400%
“And it broke our website. Traffic increased like 2400% or something completely insane. We had agent recruits from all over the world coming through. It was like a hundred a minute and social following. We were growing at, what was it? I mean, it was hundreds o…”
Assertion Supported
Serhant: Toured a $40M Upper West Side Penthouse with iShowSpeed
“I showed him a forty million dollar penthouse in the Upper West Side.”
Disclosure
SERHANT uses MCP and LangChain to automate real estate sales workflows
“Simple, which is an agent orchestration platform that uses MCP and Langchain to coordinate multi-model responses across a stack that we built to predict what a salesperson is going to do next. That then uses function calling to perform automations.”
Assertion Not checkable as stated
Serhant: SERHANT is profitable and growing revenue 80% year-over-year
“We're profitable. We're growing revenue, top line, 80% year over year.”
Assertion Supported
'Owning Manhattan' season two filmed SERHANT's VC seed raise live
“There are VCs and there's, A VC seed raise that happens like live on camera in season two.”
Disclosure
Serhant: SERHANT is likely to launch a venture arm in 2026
“There's a lot of things that we're going to be rolling out in 20, 26. One of them is most likely a venture arm.”
Assertion Supported
Serhant: Harvard Business School wrote a case study on his 1,000-minute rule
“I wrote about that in book two and then Harvard business school did a review on it. So, which I thought they were going to write about content or media or tech or AI. And they were like, no, this thousand minute rule is so weird. We're going to have you come a…”
Assertion Not checkable as stated
$250M NYC penthouse cut to $195M after three rejected offers
“It's still there for one 95.
So you should sell it.
Yeah.
So it's a deal now.
It's a deal.
No, you can have it.
What do you mean?
Just make an offer.
Come to me.
It's still there.
It's great.
We've had three offers on it.
all of them get turned down.”
Assertion Not checkable as stated
Serhant: Sellit.com has over 40,000 enrollees across 130 countries
“We then have a sales training company called sellit.com, which is massive, that has over 40,000 enrollees, I guess at this .130 countries.”
Disclosure
Serhant operates daily schedule using a strict 1,000-minute productivity rule
“So I have a thousand minutes every single day to be productive. So I have a thousand minute rule.”
