Ryan Serhant
Founder & CEO, SERHANT.. On 2 shows, 2 appearances. The Shows tab opens the full record on each.
founderexecutiveentertainerauthorhost@RyanSerhant ↗LinkedIn ↗ryanserhant.com ↗Wikipedia ↗Instagram ↗
Ryan Serhant is a luxury real estate broker who rose to national prominence starring on Bravo's Million Dollar Listing New York before founding the real estate brokerage SERHANT. in 2020. He stars in Netflix's real estate series Owning Manhattan and has authored bestselling sales books including Sell It Like Serhant.
2shows
2appearances
51statements
8resolved
4supported
3contradicted
50%fully supported
Everything Ryan Serhant said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Serhant: SERHANT reaches more organic global buyers than competitors combined
“We can put properties in front of more qualified buyers globally, organically than any other firm combined.”
Legacy Real Estate Franchises Are Failing Because They Abandoned Agent Training
“The minute the training went out the window, which is what All franchise operators in the real estate brokerage space have forgotten to do. Quality goes out the door, and that's why all those businesses are failing. Like, one by one by one. They're also aging …”
SERHANT blocks new hires unless managers prove AI cannot do the job
“You can't hire a new person unless you prove to us that this thing cannot be done with AI.”
Average SERHANT agent is 28, compared to 55 industry-wide
“The average real estate agent in the United States is a 55 year old white woman. Like, at Compass, I think it's like 57. At, you know, all the other firms, it might be even a little bit older, our average agent is 28.”
Serhant predicts Class B and C NYC offices will convert to residential
“I think what it does, though, is it makes it really, really hard to be class B or class C office, which are all going to turn residential for me.”
Serhant: Adopting Future Identity Beats 'Fake It Till You Make It'
“And so the fake Rolex for me was I was trying to find a way to enter rooms, not as a broke kid and enter rooms as the person I wanted to become. So it wasn't fake it till you make it. It was how do I give myself the confidence when I'm 24 to be future me?”
Serhant Aims to Build History's Largest Real Estate Brokerage
“Like, I'm sitting here saying, I want to build the number one real estate firm the world has ever known, so let's go try, because the opportunity is actually there. We have Inbound lead flow. We have great growth. We're moving incredibly quickly. I know how to…”
Reach Billionaire Clients Through Their Trusted Vendor Network, Not Direct Pitches
“Billionaire class is that bullseye, but they are protected by six rings of sphere of influence, right? From advisors to family to friends to assistants to bankers to the outermost ring. Of vendors. So who is somebody that has already broken through and gotten …”
Serhant Claims a 6.6 LTV-to-CAC Ratio Against Industry Baseline of 1
“Our LTV to CAC is it, I told you it was six times, right? Yeah. Well, the industry I think is like at one. And so we're at 6.6 as a ratio over present day value, which is I would, which is just like astonishing.”
Serhant Predicts His Brokerage Will Be a Public Company by 2030
“I think it's a public company by 20 30.”
Serhant argues Netflix is a superior global distribution funnel to YouTube
“It is the largest global distribution funnel on planet earth, right? Like you just can't, like YouTube is huge, but you have to know what you're looking for on YouTube because it is so huge. Netflix is very focused and it provides you in that first, you can, I…”
Serhant predicts a new Class A office development race in NYC
“I think now you're gonna have a Class A office race. So now, Ken Griffin, Vernado. Right? And those guys are going to do park, and I think it's 51st. They're just going to tear down all those buildings on 51st and just build a brand new tower to compete with t…”
Serhant: Wealthy Clients Pay for Confidence, Not Information or Access
“What wealthy people are paying for is not information or access, it's confidence. And confidence is currency.”
Serhant Reached Number One US Broker in 2019, Closing $1B Annually
“By 2019 was the number one real estate broker in the United States, right? We're doing just over a billion dollars a year without a whole lot of tools and resources.”
Serhant Sends Rejecting Clients Orchids With 'Sorry for Your Loss' Notes
“When people reject me, my go-to, because I just know how great I am, and I feel so instinctually bad for the person who's rejected me, because I know what they're about to go through with someone else, that I send them an orchid, the same way you would to send…”
Sales Clients Trust Brokers Who Pull Opportunities Away or Say No
“People don't trust yes men or yes women. They do trust when you pull things away or you say no.”
Pulling Back Is the Best Sales Tactic for Ultra-Wealthy Clients
“Wealthy people, their number one asset is their time. So they're going to be moving way faster than you are most of the times. The number one thing to do is just to pull.”
Silence Is the Most Effective Negotiation Tactic With Wealthy Clients
“Like the number one negotiation tactic is silence. Silence is violence. There's nothing that drives a wealthy person crazier than not responding.”
Billionaires Prefer Texting Over Calls to Save Time and Avoid Pitching
“Billionaires text more than thirteen-year-old girls. They just do for two reasons. First reason is it saves time. And they know that if you try to get them on the phone, what are you gonna do? You're just gonna try to convince them. And if you can't convince t…”
Wealthy People Prioritize Written Communication Because They Fear Litigation
“Anyone who has become that wealthy has gone through litigation and text messages and emails are admissible in court. And so you just always have to be careful that if you say it right, you can forget it. If you write it, you can regret it. And incredibly wealt…”
Serhant Hires Executives for Raw Intelligence Rather Than Real Estate Experience
“What I like to do, especially with our executive hires is I hire for a function and I hire for raw intelligence and I hire out of industry.”
Treating 1,000 Daily Minutes as Dollars Transforms Executive Time Allocation
“You have a thousand minutes every day to be productive. Some people have 800 minutes, some people have seven jobs, some people have 10 kids. It's all different, but on average, right, you have a thousand minutes every day to be productive. If you look at those…”
Real Estate Sales Is Theatrical Improv Guiding Pre-Destined Client Decisions
“It's theater. It's the same thing. You put on a performance. You put on your suit. You memorize information. You understand the scene. And you say, yes and. Right? There's some memorization, but it's yes and. How can I help you? You want a department? Yes. And…”
One line per show, most statements first. The link opens Ryan's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 BIGDEALLEDGER | Founder & CEO, SERHANT. | 1 | 27 | 0% 0/3 | full record on BigDeal → |
 SOURCERYLEDGER | Founder & CEO, SERHANT. | 1 | 24 | 80% 4/5 | full record on Sourcery → |