Rubrik CPO: Building agents for cyber recovery was harder than expected
“It's been actually a much more challenging problem to build agents within our product than I think I thought it was going to be a year ago to really deliver those outcomes.”
Rubrik CPO: Users will eventually operate Rubrik entirely without UI dashboards
“And our vision here is that eventually you can operate all of rubric through this interface, that you do not need the UI and dashboards at all, that it will be a fully agentic experience.”
Rubrik CPO: Rubrik's cyber recovery plans are deterministic, not probabilistic
“So instead, what we're using is we're using like all the LLMs to help come up with the plans, but the plans themselves Of how you're going to do a recovery in a cyber scenario are deterministic and then are explainable to the customer.”
Rubrik CPO: Software vendors are rightfully blamed for customer configuration errors
“At the end of the day, we're still responsible. Even when a customer makes a mistake and something isn't working, they blame us and rightfully so. They should. It's our responsibility to make it obvious what the right choices are.”
Rubrik CPO: Guardrailed AI agents will make fewer mistakes than human operators
“People are going to make mistakes more than agents if we build our agents with the right guardrails around it. And so our belief is that actually we'll make fewer mistakes in an agentic world We'll tell people what the right solution is. We'll keep, take more …”
Sidana predicts Rubrik will remain an enduring independent business
“I actually believe it will exist. I think, you know, it is one of those long lasting, independent, successful businesses.”
Goel: Fixing accounting books was top priority for Rubrik's CFO
“It was a hair on fire problem. It was number one, number two, number three priority for the Rubric CFO and all the CFOs I had worked with in the past.”
Goel: Rubrik CEO served as reference on all VC fundraising calls
“In fact, the rubric CEO was my reference call for all the VCs, and rubric CFO is a huge mentor of mine.”
Goel evaluated 12 potential co-founders over 18 to 24 months for Maxima
“I think I took about 18 to 24 months to figure that out. I went through 12 co-founders.”
Mirzadegan: Arvind Jain built Glean using Rubrik as core design partner
“The advantage that Arvin had was that he was previously the co-founder of Rubrik. So he noticed this problem at Rubrik, left Rubrik to start Glean, and he basically built Glean for Rubrik, right? And the bet that he was going to make was like, rough and tumble…”
Jason Lemkin: Public software multiples jump sharply above 20% and 30% growth
“If you're growing less than 20% of a cherry pick basket, 5.1 X AR, Wix is lower. It's not in my basket. 20 to 30, 11.8 X AR. And then the 30% plus, which is Rubrik, Palantir and Figma, average 23.7 X AR, but Palantir and Rubrik push that up.”
Enterprise Data Centers Lacked Hyperscaler-Level Scaling Tech
“The ability to scale to petabytes to kind of like just run like massive amounts of compute. That technology was simply absent from enterprise data centers.”
Scale-Out Architecture Gives Enterprise Startups a Land-and-Expand Advantage
“One of the superpowers of like this Scaling technology is that you can start small. So, you know, like when we go into a new organization as a small company you know, and you say, okay, give me a million dollars. Even if you believe that you should get a milli…”
Rubrik Raised a $10 Million Initial Seed Round
“Ten million? Yeah. So that was the, that was one investment.”
Rubrik's First Customer Was an Australian Hardware Store Chain
“Our first customer is this, like, think of them as, like, a local hardware chain, like, in New South Wales Australia. Just like, as, like as far out as you can fly from here, that's where our first customer was. Yeah, I mean, I remember the name Lang's Buildin…”
Rubrik Demanded Paid Pilots to Ensure Enterprise Skin in the Game
“So we always did paid pilots at Rubrik. I think the rationale was that, you know, you want some skin in the game. And then, you know, there is a, there is this like data center hardware component, right? So it's kind of like, it's a lot of effort to kind of ge…”
Rubrik Spent Months Building IPv6 For Facebook, Its Only IPv6 Customer
“Facebook ended up being a customer, I would say in year two, and they said, you know, our data centers run on something known as IPv six. It's just a, it's a particular way in which, you know, servers are identified. It was all the rage. The idea was that the …”
Rubrik Reached $1 Million ARR in About Two Quarters
“I would say, like two quarters, two-ish quarters, I would say. It was quick. It was, I mean, again, like, look, don't compare us to cursor, right? I mean, that's a, Different. Yeah, these days Quake has taken on a whole new meaning, but. Like, think about it. …”
Rubrik Reached IPO with Sub-1% Churn and 130%+ Net Retention
“Sub, sub one percent churn. Right. It's like, I'm glad I'm not there yet because I don't know the exact numbers, but like churn was just not a thing. And that was quite remarkable. Churn was not a thing. And you know, NRR was like, you know, even like at IPO t…”
Rubrik Reached $10 Million ARR in Under Two Years
“I would say year two, certainly we were, we had hit ten million. That's well before year two ended. Year two of selling, right?”
Rubrik Bought a Massive VMworld Booth Featuring a DeLorean
“So the very first year we bought like this, like Massive premium booth and bought like this DeLorean machine. I don't know if you've seen it, the Back to the Future car.”
Early Enterprise Customers Paid Heavily for Rubrik Software That Barely Worked
“I think here, I would say after first five customer conversations, to me, it became very real that first of all, I mean, these guys,
Are willing to pay so much money for this thing that barely works.”
Rubrik Was the Biggest Driver of Data Into Microsoft Azure
“Microsoft was like, it eventually became an investor in us. And the reason for that was that we were the biggest driver of data into Microsoft Azure. Even to date, we have you know, given like a few hundred petabytes of data.”
Wisdom AI Raised a $15M Seed Round With a Rubrik Mafia
“It was like fifteen million total. Again, like my co-founders, they're essentially folks I have kind of worked with within rubrics. This is like a strong bit of a rubric mafia here within the founding team.”
Rubrik's Secret Sauce Was Tackling an Ignored, Legacy Enterprise Problem
“One of the things that Rubrik got right was picking like an old problem which nobody was, ignored problem, right? When you ignore a problem, You get to be the only person kind of doing it. That was like one secret sauce that Rubrik had.”
Lemkin: Recent B2B IPOs like Klaviyo and Rubrik reached $500M revenue
“All the IPOs that we've had in B to B recently, Klaviyo, one stream rubric that was here on, they're all five hundred million growing 50%.”
Nithrakashyap: Most Rubrik products originated as hackathon projects
“A lot of the new products that we sell today in our portfolio all started with the hackathon project. We've been running hackathons since we just finished our 10th hackathon last year. So we've been doing it from our, from year two of the company.”
Nithrakashyap: New enterprise products need dedicated incubation sales teams, not core reps
“So the way it works is when you're starting a new product, typically if it's a new buyer, It's hard for a large core sales team to go and do that because they're selling, they're used to selling in a certain way. And then how does it fit into the new product? …”
Nithrakashyap: Ignore startup advice to say no; say yes to everything
“I know there's this advice that say no to a 95%. I don't believe in that. I think you have to say yes to yes to everything, right? Because if you lose, if you miss a large fortune, 500 customer, it may be a hundred K deal down the road. That's a 20, 30 X lifet…”
Nithrakashyap: Enterprise AI Effort Centers on Data Access, Not Model Training
“Most of the time is not spending, it's not spent in foundation models, nobody's training models. The work is in, okay, how do I get access to the data that I need to solve this particular use case?”
Nithrakashyap: About 80% of AI Proofs of Concept Fail to Reach Production
“Almost like we've heard, like, 80% of AI POCs don't make it to production.”
Nithrakashyap: Rubrik is pushing all engineers to code with AI
“Definitely in, on, on coding, we are seeing some potential, huge potential gains that we see. So we are really pushing everybody to start using AI for their coding.”
Jain: Glean faced nonexistent enterprise search budgets, unlike Rubrik
“In Rupert, we're an established market, like the budget, several dollars, and you had to actually replace an old technology with a new technology. Here we were in a market where we had no budgets. There was no concept of buying a search product in the enterpri…”
Choi: Rubrik IPO'd at $5.6B Valuation After Burning Over $700M
“This is a data management and security software platform that went public in April with a market cap of 5.6 billion dollars. They were around eight hundred million of ARR and are now trading at seven times ARR multiple. And you'll notice that difference in cas…”
Marketing Sales Rely on Storytelling While IT Sales Demand Product Quality
“On the marketing side, A lot more rests on the go-to-market and having a good go-to-market story to tell and is less, a little less about the quality of the product. The quality of product obviously always matters, especially in retention and other things like…”
Gupta: Rubrik Product Team Initially Had Zero Cybersecurity Domain Experience
“We had no one on my team who had ever built or sold a security product before. I was like, this is including me. So I was like, this is pretty bad. If we want to be a security company and we sell a lot to IT, but we wanted to do more in security. It was like, …”
Gupta: Execs should do tactical product work before hiring leaders
“So I actually did that work myself until I brought someone on, and that actually gave me the context to then be able to help that person on board, understand the nuances of that business so I could make sure that I could shepherd that and hand that off success…”
Rubrik Mandates Sales Certification and Pitch Training for Product Managers
“We've started having new product managers go through the sales engineering training. We just launched a new first meeting deck at the company and did a big training with our sellers. All the sellers have to certify, get certified on the first meeting deck. And…”
Gupta: New enterprise products only need one killer differentiating feature to sell
“One thing that I've learned and I've learned this from our CEO rubric and I, it's, Just really gotten embedded into the way that I operate is that you need to just have one killer differentiating feature that you can sell on to begin with. So whatever that is,…”
Gupta: Companies building a second product should dedicate 100% GTM resources early
“I think when you think about building your second big product as early as possible, identify sales, S E marketing resources that are going to be dedicated to figuring out how to get traction with this new product together. And don't make it 20% of their job, m…”
Lemkin: Only two SaaS companies have gone public since late 2021
“I'm concerned that we've only had two SaaS-ish IPOs since twenty-twenty-one. We've only had two since HashiCorp was the last one of the bubble of December of twenty-twenty-one, right? Just got bought for IBM. If only had two, we've only had Klaviyo and Rubrik.”
Lemkin: IPO markets evaluate efficiency at listing, ignoring capital raised history
“The IPO markets don't care. They actually don't care whether you raise nothing right in primary like Atlassian or whether you raised a crap load like rubric. Or whether you raised almost nothing like Klaviyo and then a bunch and then all, and then burn nothing…”
Lemkin: Only two SaaS companies have IPO'd since December 2021
“There've only been two SaaS IPOs since the crash of December of 20, 21. There's only been two. In fact, there's only been one point 1.5 because rubric is in process of going IPO.”
Srugo: Rubrik filed for IPO with $500M revenue and $5B-$10B valuation
“That actually is filing for IPO. Now they're doing like half a billion dollar in revenue, you know, worth five to ten billion dollars.”
Jain: Rubrik tripled its engineering headcount without increasing total code output
“We actually tripled the size of the engineering team, but like, you know, still write, you know, the same amount of code.”
Dash: Datadog, CrowdStrike, and Rubrik can reach $1B in ARR
“Many times we do get involved in companies where they not only reach a hundred, but they have a path to a billion of revenue or ARR, as we've seen with Netflix, and we think that potential exists with, Datadog and CrowdStrike and many other companies that are …”