Scale-Out Architecture Gives Enterprise Startups a Land-and-Expand Advantage
Soham Mazumdar · He quit Google, launched Rubrik—then grew to $1B ARR & a $16B market cap. | Soham Mazumdar, Co-Fo... · PMF Show · Sep 2, 2025 · at 10:01
Rubrik co-founder Soham Mazumdar explains how applying hyperscaler scale-out infrastructure to enterprise data centers allowed Rubrik to land small contracts and expand as customer data grew.
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“One of the superpowers of like this Scaling technology is that you can start small. So, you know, like when we go into a new organization as a small company you know, and you say, okay, give me a million dollars. Even if you believe that you should get a million dollars, the company is not willing to give you that because it's like, well, you are new. I don't know whether it works or not, but then you can say, okay, well, it doesn't matter. Why don't you start small? And you know that the data is going to grow, right? That's just like a, that's a general rule, but you can start small and you can kind of like keep growing to it. So, you know, over a period of time, you kind of like accumulate a lot of value from a customer and have the ability to expand. So that is sort of like baked in. That was baked into the rubric architecture from day one, which kind of really helped them you know, eventually get great scale.”
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