Mission Statement
topic on 5 shows · 6 statements across 6 episodes
the Knowledge Project 
BigDeal 
David Senra 
Lenny's Podcast 
20VC
6 statements about Mission Statement, every show
Godin: Corporate Mission Statements Are Interchangeable and Obscure Profit Motives
“And if you look at giant corporations, their mission statements are all interchangeable, and they mean nothing, and they're hiding the truth, and the truth is, we're here to make money.”
Catmull: Mission statements provide static answers when companies should ask questions
“A mission statement is an answer when typically we should always be asking questions.”
Parrish: Employees follow personal incentives, not company mission statements
“People don't follow mission statements. They follow their personal incentives. If your incentives point the wrong way, that's where people are going to go.”
Business models reveal company ethics better than mission statements
“When you understand the business model, you understand the real world ethics and priorities of the company you work for, right? If you understand what the company's optimizing for, what they really care about, what trade-offs and sacrifices they're willing to …”
A mission statement's value lies in guiding quality decisions
“The value of mission statement can sort of be measured in the quality of decisions it helps you make.”
Berger: Companies should replace mission statements with 'how might we' questions
“Companies should forget about mission statements. They should have a mission question. And the mission question should begin with how might we And whatever it is they're trying to do in their field that they haven't gotten to yet, the really big thing, the rea…”