Godin: Corporate Mission Statements Are Interchangeable and Obscure Profit Motives
Seth Godin · How to Solve Problems Better Than 99% of People | Seth Godin · Aug 12, 2026 · at 15:29
Author and marketer Seth Godin discusses personal statements and corporate messaging with Codie Sanchez.
0:00 / 0:08exact quote · 8.1s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“And if you look at giant corporations, their mission statements are all interchangeable, and they mean nothing, and they're hiding the truth, and the truth is, we're here to make money.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Seth Godin
Godin: Authors can buy a NYT bestseller spot for $65,000
“Because I can tell you how to do it for 65,000 dollars. There are people who have to Books on there. Paid money to game their way onto it.”
Seth Godin: Never quit during the hard part of a project
“Never quit at the hard part. Either quit before you start, Or quit after the hard part, but see that the hard part is coming, right?”
Godin: Rejection is always valid given what the decision-maker heard
“Because everyone who makes a decision is correct based on who they are, what they believe, what they want, and what they heard from you. Every single time they are correct. And if you want a different answer, you need to tell a different story and create diffe…”
Godin: High school indoctrinates people to obey authority and seek corporate status
“High school is where we got indoctrinated. Indoctrinated to go get a job at a famous company. Indoctrinated to do what the boss says. Indoctrinated to say, will this be on the test? Over and over and over again, the hierarchies, the status, the affiliation, it…”
Godin: Founders Should Probably Sell Once a Business Requires Management
“And then, when it's time for the business to be managed, you should probably sell it.”
Godin: Shark Tank Asked Me to Audition as Nasty Judge
“They called me up a bunch of years ago when it was first starting, and they said, well, you auditioned for Shark Tank. We want you to be one of the judges on Shark Tank. And I said, well, what do you think? And they said, well, you would be the nasty judge. An…”