Godin: Authors can buy a NYT bestseller spot for $65,000
Seth Godin · How to Solve Problems Better Than 99% of People | Seth Godin · Aug 12, 2026 · at 10:57
Author and marketer Seth Godin explains to Codie Sanchez how chasing vanity metrics leads creators to pursue meaningless milestones like bestseller lists.
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“Because I can tell you how to do it for 65,000 dollars. There are people who have to Books on there. Paid money to game their way onto it.”
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