mission statement

also referred to as: mission statements

2 statements across 2 episodes · 1 bullish · 0 bearish · 2 people on the record · first statement Dec 14, 2017 by Warren Berger · across every show →

Everything said about mission statement, oldest first

Dec 14, 2017 positive

Insight

Berger: Companies should replace mission statements with 'how might we' questions

“Companies should forget about mission statements. They should have a mission question. And the mission question should begin with how might we And whatever it is they're trying to do in their field that they haven't gotten to yet, the really big thing, the rea…”

Warren Berger Dec 14, 2017 ▶ 59:14 #26 Warren Berger: Improving The Questions You Ask

Sep 9, 2025

Insight

Parrish: Employees follow personal incentives, not company mission statements

“People don't follow mission statements. They follow their personal incentives. If your incentives point the wrong way, that's where people are going to go.”

Shane Parrish Sep 9, 2025 ▶ 26:02 Fred Smith: The Story of FedEx [Outliers]

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mission statement

Everything said about mission statement, oldest first

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