Berger: Companies should replace mission statements with 'how might we' questions
Warren Berger · #26 Warren Berger: Improving The Questions You Ask · Dec 14, 2017 · at 59:14
Warren Berger, author of 'A More Beautiful Question', discusses how organizations can drive employee engagement through shared collaborative inquiry.
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“Companies should forget about mission statements. They should have a mission question. And the mission question should begin with how might we And whatever it is they're trying to do in their field that they haven't gotten to yet, the really big thing, the really big accomplishment. That should be phrased as a how might we question, and it should be shared with the entire company, and the purpose of everyone within that company is to contribute to answering the how might we question.”
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