MasterClass

“It's addressing something I believe is real, which is, like, getting an MBA in real life and AI at, you know, pennies versus taking on extreme debt and getting an MBA from a high-class university. They think that logo Is going to get you financial opportunity …”

“Masterclass works with us where they would recreate and work with people like Gordon Ramsey to create AI. Gordon Ramsey teaches you how to cook while you cook. The top FBI negotiator, Chris Voss, it's part of the ecosystem. You can negotiate and learn negotiat…”

“Masterclass launched kind of an interesting beta where they take people who have already recorded courses on the platform and turn them into voice agents, where then you can ask questions that are really specific to you, and from my understanding, it basically…”

“It was pretty mixed. I would say the majority still comes from Masterclass first.”

“So for masterclass, you type in how to poach an egg and you see that all the results are articles with a recipe. That's a very clear correlation that if I want to rank, I need a page like this. So with masterclass is an interesting example. They have classes a…”

“And part of why Masterclass early on was able to outrank Food Network, who has way more, who had way more authority in, in food is because other companies had these gaps. They were not looking at all 400 keywords and they didn't talk about health benefits and …”

“They spend upwards of half a million dollars per masterclass just on the production value alone. Even their first one was over 500,000 dollars.”

“I have one job, and that job is to make sure that we never run out of money. The only thing that can kill a startup is running out of cash.”

“And then I always times it by two, because however fast and efficient you think you're going to be, everything, when you actually work on it, just takes more time and just costs more.”

“We had raised approximately five million before launch.”

“One of the most important things at early stage is speed, and by asking five people for their thoughts and advice, they aren't going to give the same advice, so then you're going to spend a whole bunch of time, and you're going to have to debate it and think a…”

“So what I decided to do was I created a fake website that had a hundred different online classes that I did not have. I paid a firm in Argentina, I think like I actually helped build the site. I hired some people on TaskRabbit to help write the class text inst…”

“That was hard. That probably took like eight to 12 months, and it was only possible because of that first half million.”

“And then I remember the first time that we got our first yes was from Dustin Hoffman.”

“Rick Yang, who led our B round and is in a fantastic board member I actually pitched him for the A, and Rick passed.”

“It will be in every home in America. And then after that, we will go more internationally and broad.”

“I think once they expand, they're gonna have to include more teachers from the same categories.”

“Every class costs the exact same at 90 dollars.”

“They choose what they want, and they have access forever to it.”

“Approximately at least fifty million.”

“We're now at 68 and by the end of the year we'll be at over 100.”

“It made it so that on the first per, when somebody buys a class, we are able to make money on the first.”

“We had three classes up. Dustin Hoffman. James, James. James Patterson and Sir, it was Sir. Serena Williams.”

“Less than a 100,000.”

“If the instructors want to earn a lot of money, there are tons of options for them to go do. The instructors are teaching and doing this because they actually want to teach.”

“I'll give you an example with her, for example, I mean, she had people in her class upload clips of them playing and she sat at home, watch it and gave notes to people in, in, In, inside her class.”

“He was so impressed by the students in this class that he actually picked one student to be his next co-author.”

“About half to 80% of our students have never taken an online class before.”

“No way.”

“I've photographed Serena. I know her. I know she doesn't love teaching. She doesn't care about it. She's a great tennis player. Obviously the best in the world, the history of the sport, but I know also that she, you know, if she could get offset as fast as po…”

“I think a lot of early attempts at online education are taking, you know, universities and schools and academia and putting them online. But really the beauty of the internet is that we can actually go back to first principles and think about how does learning…”