MasterClass

2 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Dec 1, 2022 by Ethan Smith · said 31 times in 7 episodes since 2022 · across every show →

Mentions by year

brought up most by Ethan Smith (15), Lenny Rachitsky (6), Adam Grenier (4), Alistair Croll (2), Jules Walter (1)

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2025 3 mentions in 1 episode
2024 2 mentions in 1 episode
2023 4 mentions in 3 episodes 1 per episode
2022 22 mentions in 2 episodes 11 per episode

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Everything said about MasterClass, oldest first

Dec 1, 2022 neutral
Insight
Ethan Smith: Video transcripts fail to rank for instructional queries against articles
“So for masterclass, you type in how to poach an egg and you see that all the results are articles with a recipe. That's a very clear correlation that if I want to rank, I need a page like this. So with masterclass is an interesting example. They have classes a…”
Ethan Smith Dec 1, 2022 ▶ 25:07 The ultimate guide to SEO | Ethan Smith (Graphite)
Dec 1, 2022 positive
Assertion Not checkable as stated
Smith: MasterClass outranked Food Network by closing topic content gaps
“And part of why Masterclass early on was able to outrank Food Network, who has way more, who had way more authority in, in food is because other companies had these gaps. They were not looking at all 400 keywords and they didn't talk about health benefits and …”
Ethan Smith Dec 1, 2022 ▶ 34:59 The ultimate guide to SEO | Ethan Smith (Graphite)
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