Marketing Spend
topic on 6 shows · 14 statements across 13 episodes
Founder's Journal 
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14 statements about Marketing Spend, every show
Blue Tokai spends roughly 4% of revenue on marketing and content
“We, ad spends is one and a half percent.
Then the team would be another three percent or so.”
Wise periodically halves marketing spend to flush out accumulated budget inefficiency
“This kind of inefficiency will build up all the time in marketing. So about two or three years later, we kind of ran the same drill without a need to do it. Say, we're going to halve the marketing spend. Tell me how much we're going to drop revenue, and we bar…”
Google AdWords Is an Increasingly Finite Global Marketing Resource
“The number one place on the planet for marketing spend is Google AdWords, and make no mistake about it, this is an increasingly finite resource.”
Heavy Marketing Spend Creates Pricing Vulnerabilities Against Word-of-Mouth Competitors
“When you spend a lot on marketing, you have to charge more for your product to account for having enough margin such that you're able to spend on marketing while having a, you know, good profitable product. And so that means when you spend a lot of marketing, …”
Lemkin: Companies Cutting Marketing Face a Pipeline Cliff by Year-End
“And I think there will be a rebound in marketing by the end of this year. Everyone that cut marketing to zero in the beginning of this year is going to have no pipeline at the end of this year. That is the looming cliff for so many. Everyone below the public c…”
Gostecki: Average SMB marketing budget is $500 per month
“I think the average SMB budget is 500 a month on marketing spend”
Boscovic: Flatfile's marketing spend per deal never exceeds contract value
“I think at no point is marketing ever over the contract value of the business”
Janz: The marginal 10-20% of marketing spend is far less efficient
“If you look at your marketing spend, you will almost certainly find that the last 20%, or last 10%, or last x percent of your spend is much, much less efficient than the average. That's just really basically quite natural and logical. You catch the lowest hang…”
SalesScout spent zero on marketing last year with one salesperson
“We didn't spend a dime on, on marketing last year. We had one person beating the street, and we saw that kind of growth.”
SeatGeek spent $5M-$10M yearly on marketing before rebranding
“For us, there was a point where we were spending multiple millions of dollars a year, five to ten million dollars a year in marketing, and we felt like our brand was an inhibitor success rather than an accelerant.”
Outbound.io reached scale and profitability with zero initial marketing spend
“But because we spent no money on marketing. So we, what we did is we built this tribe of 10 initial customers who really, really loved the product. And then we didn't spend money on, on marketing.”
Fukuyama: Fond spent over $1 million on marketing in the past year
“It's about the line. I think a little more than that, but we're trying to get aggressive on the marketing expansion side just to make sure that we are you know, the leader of the market.”
Blachman: Tophatter achieves marketing payback within 30 to 60 days
“So we actually end up getting payback on our marketing spend usually within about. 30 to 60 days.”