marketing spend
2 statements across 2 episodes · 0 bullish · 1 bearish · 2 people on the record · first statement Jun 29, 2022 by Christoph Janz · across every show →
Everything said about marketing spend, oldest first
Jun 29, 2022 neutral
Janz: The marginal 10-20% of marketing spend is far less efficient
“If you look at your marketing spend, you will almost certainly find that the last 20%, or last 10%, or last x percent of your spend is much, much less efficient than the average. That's just really basically quite natural and logical. You catch the lowest hang…”
Jun 16, 2023 bearish
Lemkin: Companies Cutting Marketing Face a Pipeline Cliff by Year-End
“And I think there will be a rebound in marketing by the end of this year. Everyone that cut marketing to zero in the beginning of this year is going to have no pipeline at the end of this year. That is the looming cliff for so many. Everyone below the public c…”