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marketing spend

2 statements across 2 episodes · 0 bullish · 0 bearish · 2 people on the record · first statement Jun 1, 2018 by Jack Groetzinger · across every show →

Everything said about marketing spend, oldest first

Jun 1, 2018 neutral
Disclosure
SeatGeek spent $5M-$10M yearly on marketing before rebranding
“For us, there was a point where we were spending multiple millions of dollars a year, five to ten million dollars a year in marketing, and we felt like our brand was an inhibitor success rather than an accelerant.”
Jack Groetzinger Jun 1, 2018 ▶ 23:49 20VC: Why Every Startup Will Either Fail or Rebrand, How To Do OKRs The Right Way & How To Know The Reversible From the Irreversible Mistakes with Jack Groetzinger, Founder & CEO @ SeatGeek
Jul 26, 2024
Insight
Wise periodically halves marketing spend to flush out accumulated budget inefficiency
“This kind of inefficiency will build up all the time in marketing. So about two or three years later, we kind of ran the same drill without a need to do it. Say, we're going to halve the marketing spend. Tell me how much we're going to drop revenue, and we bar…”
Nilan Peiris Jul 26, 2024 ▶ 43:07 Nilan Peiris: What Growth Hacks Worked and What Did Not, from Wise CPO | E1182 · 20VC with Harry Stebbings
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