Lead Generation
topic on 6 shows · 8 statements across 8 episodes
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8 statements about Lead Generation, every show
Chu: Lead Generation Businesses Will Never Go Away
“I don't think lead generation as a business is ever going to go away.”
Lemkin: Support will become a lead generation tool through AI convergence
“Support as these things converge. Marketers and sales folks don't think about support. It will become a lead generation tool for you. And it already is with our agents.”
Kerner: Target consolidated industries with centralized buyers for lead generation
“The hard part of the lead generation business is finding a centralized buyer for all the leads. Otherwise you're having to wrangle up 500 different house painters and begging them to say, hey, my leads are better than Thumbtack or Angie's List. And so I think …”
Dunford: Closing every meeting means your problem is lead generation, not positioning
“Sometimes companies will come to me, and they'll say, you know what, every company we talk to loves us. If we can get them in a meeting, We close all that business. That tells me the positioning's good. You're just not getting enough meetings. You're just doin…”
Akramoff: Third-Party Lead Gen Agencies Are Ineffective for Bespoke Consulting
“Lead gen and the marketing people who are going to contact us, we're not going to use. They just don't, they're not effective. They don't get our business. They don't care about our business. They care about getting money for lead gen.”
Online lead generation businesses can achieve 60% to 70% gross margins
“And so the margin margins for these businesses, I know this firsthand could be 60 to 70% gross margin”
Newton monetizes via lead generation, cutting patient drug costs up to 90%
“And the way we make money is through lead generation, so we work with partners to actually reduce the cost of your drugs of up to 80 to 90%, and we get paid to do so.”