Kerner: Target consolidated industries with centralized buyers for lead generation
Chris Koerner · 5 validated startup ideas that will make you money · Aug 27, 2024 · at 15:51
Chris Kerner outlines how to avoid the operational bottleneck of managing hundreds of individual local lead buyers.
0:00 / 0:29exact quote · 29.8s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“The hard part of the lead generation business is finding a centralized buyer for all the leads. Otherwise you're having to wrangle up 500 different house painters and begging them to say, hey, my leads are better than Thumbtack or Angie's List. And so I think the key here is to pick an industry that's fairly consolidated, that has big players, maybe their franchises, maybe it's just a big national chain where you can talk to one person Who has locations in hundreds of cities and say, hey, I'm gonna give you the first hundred leads for free.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Chris Koerner
Kerner: Facebook Marketplace APIs Allow Third-Party Apps to Be Built
“I've already looked into it. Don't tell me the API permissions don't allow for it because they do.”
Chris Kerner: Every Business Is Scalable; Question Is Degree of Difficulty
“I, in my opinion, everything is scalable, right? So the question, I just hate it when people say like, is that even scalable? Like, yes, it's scalable. The right question is how hard would it be to scale to that, to whatever number?”
Kerner: 51% of Social Media Purchases Happen on Facebook Marketplace
“51% of all recent social media purchases, so like not Amazon, social media purposes, all happened on Facebook Marketplace, ok?”
Kerner: Content only goes viral when half of viewers think it's dumb
“Nothing goes viral without half of people thinking you're dumb.”
Kerner: People only steal ideas if they share your exact background
“And so when we share our ideas, the only chance of someone stealing it is if that other person has had like the exact same life as us. They had the same work history, the same personality. They're also an introvert. Their mom also divorced their dad at age 14.…”