Jesse Itzler

person on 5 shows · 26 statements across 7 episodes · said 111 times in 25 episodes since 2021

My First Million 82 BigDeal 18 the Knowledge Project 6 Top Founders 3 the Startup Ideas Podcast 2

On the record as a speaker too: Jesse Itzler across every show, appearances and statements → this page counts the times other people say the name.

Mentions by year, every show

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My First Million 82BigDeal 18the Knowledge Project 6Top Founders 3the Startup Ideas Podcast 2

2026 1 mention in 1 episode
2025 42 mentions in 8 episodes 5 per episode
2024 28 mentions in 10 episodes 3 per episode
2023 37 mentions in 4 episodes 9 per episode
2022 1 mention in 1 episode
2021 2 mentions in 1 episode

every mention on every show, scene by scene, with the transcript →

26 statements about Jesse Itzler, every show

BIGDEAL Insight
Jesse Itzler: Workers gain leverage by making themselves irreplaceable
“One, I think you should make yourself irreplaceable. That's really important. Then you have the leverage, like, you can't even fire me. I know everybody, every customer, I'm unfireable. Now you have some leverage.”
Jesse Itzler Jul 23, 2025 ▶ 2:12 I Asked 6 Billionaires How To Get Rich
BIGDEAL Assertion Supported
Broke Jesse Itzler bought cheap lunch at Beverly Hills Hotel to network
“One of my friends, Jesse Eitzler, when he had no money before he married Sarah Blakely and they became billionaires and he started NetJets and a bunch It was big companies. He used to go to the Beverly Hills Hotel in in California. And he had no money then, bu…”
Codie Sanchez Jun 2, 2025 ▶ 13:24 It's Boring, But It Will Make Even Beginners More Money
BIGDEAL Disclosure
Levesque partnered with Jesse Itzler without reading the contract beyond equity terms
“When he came to me about all day running I was, I didn't even, to be honest, I didn't even look at the paperwork. I know how much equity I own in the business, but like, besides that, I was like, I trust this guy, you know, I saw it, DocuSign came in, I signed…”
Devon Levesque Feb 12, 2025 ▶ 26:13 WATCH THIS EVERY DAY To Brainwash Yourself! I Devon Levesque
BIGDEAL Insight
Itzler: Entrepreneurs must deliberately put themselves in embarrassing situations
“I think if you want to be an entrepreneur, part of being an entrepreneur is you have to get over the fear of being embarrassed. You know, it's like the best gift you can give yourself in anything, entrepreneur or not. Once you get over the fear of being embarr…”
Jesse Itzler Oct 15, 2024 ▶ 4:12 How Millionaire Entrepreneur Jesse Itzler Balances Business, Family, and Adventure
BIGDEAL Assertion Supported
Itzler: Running Man wellness festival featured a 5,000-square-foot sauna
“We had a thousand people there. It's a three-day like wellness festival in the middle of Georgia. And it's kind of like the Woodstock of wellness. There's speakers and breakout sessions and music, and bands, and we built the world's biggest sauna. It's almost …”
Jesse Itzler Oct 15, 2024 ▶ 13:51 How Millionaire Entrepreneur Jesse Itzler Balances Business, Family, and Adventure
BIGDEAL Assertion Partly supported
Itzler: Warren Buffett says private jets are the one luxury people never give up
“I remember Warren Buffett saying that's like the one thing you'll never get rid of is, is private jet.”
Jesse Itzler Oct 15, 2024 ▶ 18:16 How Millionaire Entrepreneur Jesse Itzler Balances Business, Family, and Adventure
BIGDEAL Disclosure
Itzler: Marquis Jet flew 3,000 cultural and business leaders
“When we had Marquee Jet, which is my first successful, second successful company, but the biggest. We flew 3000 of the who's who of pop culture, entertainers, CEOs, whatever. I was 2829 years old when we started the company”
Jesse Itzler Oct 15, 2024 ▶ 22:57 How Millionaire Entrepreneur Jesse Itzler Balances Business, Family, and Adventure
BIGDEAL Insight
Itzler: Most people earn 5x to 10x more in their 40s and 50s
“In your twenties and thirties, for most people, you're gonna make five to 10 times more money in your forties and fifties than you will in your twenties and thirties, because you'll have more contacts, you'll be better at whatever it is you do, you'll be much …”
Jesse Itzler Oct 15, 2024 ▶ 23:58 How Millionaire Entrepreneur Jesse Itzler Balances Business, Family, and Adventure
BIGDEAL Assertion Not checkable as stated
Itzler: Marquis Jet launched with only $4M from friends and family
“Like, I think we raised four million dollars from friends and family, which to start a jet company, I mean, it doesn't make any sense.”
Jesse Itzler Oct 15, 2024 ▶ 25:27 How Millionaire Entrepreneur Jesse Itzler Balances Business, Family, and Adventure
BIGDEAL Assertion Supported
Itzler: 50 Cent interned with him for a year and a half
“So Curtis came in, and he worked with me for like a year and a half, and then he became 50 cent.”
Jesse Itzler Oct 15, 2024 ▶ 29:13 How Millionaire Entrepreneur Jesse Itzler Balances Business, Family, and Adventure
BIGDEAL Assertion Not checkable as stated
Itzler: 50 Cent mandated Marquis Jet exclusivity in all his contracts
“And then the next day he wrote into all of his contracts he would only fly with Marquee Jet.”
Jesse Itzler Oct 15, 2024 ▶ 31:01 How Millionaire Entrepreneur Jesse Itzler Balances Business, Family, and Adventure
BIGDEAL Assertion Not checkable as stated
Itzler: I have started 20 companies that failed over my career
“I've also had 20 companies that didn't work.”
Jesse Itzler Oct 15, 2024 ▶ 38:29 How Millionaire Entrepreneur Jesse Itzler Balances Business, Family, and Adventure
BIGDEAL Insight
Itzler: Keynote speakers must tell proprietary stories only they can tell
“The most important thing is to tell stories in a speech that only you can tell. So if I say, You know, hey, you have to get comfortable being uncomfortable. A million people can say that. But if I say, you know, I rode my bike across the United States of Ameri…”
Jesse Itzler Oct 15, 2024 ▶ 1:12:47 How Millionaire Entrepreneur Jesse Itzler Balances Business, Family, and Adventure
MY FIRST MILLION Assertion Not checkable as stated
Parr: Jesse Itzler's endurance event company 29029 does eight figures in revenue
“They do eight figures a year in revenue, and what they do is they have got these events all over the country, and they pick a really tall hill or mountain, and you climb up that short mountain as many times as it takes to equal Mount Everest, and so it's like,…”
Sam Parr Jun 7, 2024 ▶ 42:47 The GameStop Guy Has Returned… (And Has A New $210M Bet)
Puri: My First Million edited out awkward exchange with Jesse Itzler
“We had to cut it out of the episode because he got so awkward.”
Shaan Puri Dec 18, 2023 ▶ 18:14 The 2023 Milly Awards (#531)
MY FIRST MILLION Assertion Not checkable as stated
Puri: A $100 tip from Itzler funded my startup's first major flight
“And so you plus a little like side job that I had became the money we paid for the ticket to fly that guy out, which definitely changed the trajectory of our life.”
Shaan Puri Oct 5, 2023 ▶ 13:01 Jesse Itzler's Exact Playbook For Creating HIT AFTER HIT (#504)
MY FIRST MILLION Assertion Partly supported
Itzler: I sold my sports music business at 27 for up to $20M
“I sold that company to a public company called SFX, and that was my first, I was 27, we sold it for four million bucks, and then we had, there was an earn out for another 12 or 16 or something, which we earned out”
Jesse Itzler Oct 5, 2023 ▶ 16:37 Jesse Itzler's Exact Playbook For Creating HIT AFTER HIT (#504)
Itzler: I lost my entire fortune after selling my first company
“And you know what happened to me then? I lost it. Because I didn't know anything about it. And fortunately, I was able to bounce back through having other successful businesses and failures, but no one ever told me about it.”
Jesse Itzler Oct 5, 2023 ▶ 18:52 Jesse Itzler's Exact Playbook For Creating HIT AFTER HIT (#504)
Itzler: I have founded five companies but never served as CEO
“I have never, I've never been the CEO of a business. I've never ran or operated a business, but I've been a founder, I think, five times.”
Jesse Itzler Oct 5, 2023 ▶ 35:36 Jesse Itzler's Exact Playbook For Creating HIT AFTER HIT (#504)
MY FIRST MILLION Assertion Partly supported
Itzler: Marquis Jet reached 4,000 members and $1B in annual revenue
“As we got big, all of a sudden, you know, we have 4000 members. We're doing a billion dollars a year. Then the model changed, and we had to start buying our airplanes.”
Jesse Itzler Oct 5, 2023 ▶ 36:21 Jesse Itzler's Exact Playbook For Creating HIT AFTER HIT (#504)
MY FIRST MILLION Assertion Partly supported
Itzler: The average Marquis Jet customer spent $235K to $250K annually
“Yeah, no, because our average customer spent close, I think it was 250 or 235,000 dollars a year.”
Jesse Itzler Oct 5, 2023 ▶ 37:44 Jesse Itzler's Exact Playbook For Creating HIT AFTER HIT (#504)
MY FIRST MILLION Assertion Supported
Itzler: I am a part owner of the Atlanta Hawks
“I'm part owner of the Atlanta Hawks.”
Jesse Itzler Oct 5, 2023 ▶ 55:38 Jesse Itzler's Exact Playbook For Creating HIT AFTER HIT (#504)
MY FIRST MILLION Assertion Supported
Itzler: 245 million Americans eat pickles annually
“Well, like, two hundred and forty-five million Americans eat pickles every year. It's like 75% of our population eat pickles.”
Jesse Itzler Oct 5, 2023 ▶ 56:56 Jesse Itzler's Exact Playbook For Creating HIT AFTER HIT (#504)
Itzler: Selling a company feels the same as finishing a marathon
“A wire's a wire. You get the wire, and it's, like, the same feeling you get when you sell a business. Is the same feeling you get when you finish the marathon, you walk an old lady across the street, or you do anything that makes you feel good about yourself. …”
Jesse Itzler Oct 5, 2023 ▶ 1:08:28 Jesse Itzler's Exact Playbook For Creating HIT AFTER HIT (#504)
MY FIRST MILLION Assertion Not checkable as stated
Itzler: My entire marketing strategy in my 20s was writing 10 daily handwritten letters
“In my twenties, I didn't have a way to, I had no, I was really on a super tight budget. I was writing 10 handwritten letters. I went a year, not every single day, but pretty much writing about 10 handwritten letters a day. And that was my entire marketing stra…”
Jesse Itzler Oct 5, 2023 ▶ 1:12:22 Jesse Itzler's Exact Playbook For Creating HIT AFTER HIT (#504)
Itzler: I schedule one major year-defining 'Misogi' challenge annually
“I try to have one big year defining thing on my calendar every year. Last year was my bike ride across America. 2015 was living with the seal, the book I wrote. 2017, I lived on a monastery. 20 16 or something. I started 29 or 29 this company with my partner. …”
Jesse Itzler Oct 5, 2023 ▶ 1:18:35 Jesse Itzler's Exact Playbook For Creating HIT AFTER HIT (#504)

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