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Jesse Itzler

13 statements across 3 episodes · 4 bullish · 0 bearish · 3 people on the record · first statement Oct 5, 2023 by Jesse Itzler · said 82 times in 16 episodes since 2023 · across every show →

On the record as a speaker too: Jesse Itzler's record, appearances and statements → this page counts the times other people say the name.

Mentions by year

brought up most by Shaan Puri (60), Sam Parr (19), Cody Ko (2), Patrick Campbell (1)

tap a year for its mentions
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05102023202420252026episodes it came up in
007.5515102023202420252026episodesmentions per episode
2026 1 mention in 1 episode
2025 19 mentions in 3 episodes 6 per episode
2024 27 mentions in 9 episodes 3 per episode
2023 35 mentions in 3 episodes 12 per episode

every mention, scene by scene, with the transcript →

Everything said about Jesse Itzler, oldest first

Oct 5, 2023
Assertion Supported
Itzler: I am a part owner of the Atlanta Hawks
“I'm part owner of the Atlanta Hawks.”
Jesse Itzler Oct 5, 2023 ▶ 55:38 Jesse Itzler's Exact Playbook For Creating HIT AFTER HIT (#504)
Oct 5, 2023
Assertion Partly supported
Itzler: The average Marquis Jet customer spent $235K to $250K annually
“Yeah, no, because our average customer spent close, I think it was 250 or 235,000 dollars a year.”
Jesse Itzler Oct 5, 2023 ▶ 37:44 Jesse Itzler's Exact Playbook For Creating HIT AFTER HIT (#504)
Oct 5, 2023
Assertion Partly supported
Itzler: I sold my sports music business at 27 for up to $20M
“I sold that company to a public company called SFX, and that was my first, I was 27, we sold it for four million bucks, and then we had, there was an earn out for another 12 or 16 or something, which we earned out”
Jesse Itzler Oct 5, 2023 ▶ 16:37 Jesse Itzler's Exact Playbook For Creating HIT AFTER HIT (#504)
Oct 5, 2023 bullish
Assertion Partly supported
Itzler: Marquis Jet reached 4,000 members and $1B in annual revenue
“As we got big, all of a sudden, you know, we have 4000 members. We're doing a billion dollars a year. Then the model changed, and we had to start buying our airplanes.”
Jesse Itzler Oct 5, 2023 ▶ 36:21 Jesse Itzler's Exact Playbook For Creating HIT AFTER HIT (#504)
Oct 5, 2023 positive
Assertion Not checkable as stated
Itzler: My entire marketing strategy in my 20s was writing 10 daily handwritten letters
“In my twenties, I didn't have a way to, I had no, I was really on a super tight budget. I was writing 10 handwritten letters. I went a year, not every single day, but pretty much writing about 10 handwritten letters a day. And that was my entire marketing stra…”
Jesse Itzler Oct 5, 2023 ▶ 1:12:22 Jesse Itzler's Exact Playbook For Creating HIT AFTER HIT (#504)
Oct 5, 2023
Disclosure
Itzler: I have founded five companies but never served as CEO
“I have never, I've never been the CEO of a business. I've never ran or operated a business, but I've been a founder, I think, five times.”
Jesse Itzler Oct 5, 2023 ▶ 35:36 Jesse Itzler's Exact Playbook For Creating HIT AFTER HIT (#504)
Oct 5, 2023 neutral
Insight
Itzler: Selling a company feels the same as finishing a marathon
“A wire's a wire. You get the wire, and it's, like, the same feeling you get when you sell a business. Is the same feeling you get when you finish the marathon, you walk an old lady across the street, or you do anything that makes you feel good about yourself. …”
Jesse Itzler Oct 5, 2023 ▶ 1:08:28 Jesse Itzler's Exact Playbook For Creating HIT AFTER HIT (#504)
Oct 5, 2023
Disclosure
Itzler: I lost my entire fortune after selling my first company
“And you know what happened to me then? I lost it. Because I didn't know anything about it. And fortunately, I was able to bounce back through having other successful businesses and failures, but no one ever told me about it.”
Jesse Itzler Oct 5, 2023 ▶ 18:52 Jesse Itzler's Exact Playbook For Creating HIT AFTER HIT (#504)
Oct 5, 2023
Assertion Supported
Itzler: 245 million Americans eat pickles annually
“Well, like, two hundred and forty-five million Americans eat pickles every year. It's like 75% of our population eat pickles.”
Jesse Itzler Oct 5, 2023 ▶ 56:56 Jesse Itzler's Exact Playbook For Creating HIT AFTER HIT (#504)
Oct 5, 2023
Disclosure
Itzler: I schedule one major year-defining 'Misogi' challenge annually
“I try to have one big year defining thing on my calendar every year. Last year was my bike ride across America. 2015 was living with the seal, the book I wrote. 2017, I lived on a monastery. 20 16 or something. I started 29 or 29 this company with my partner. …”
Jesse Itzler Oct 5, 2023 ▶ 1:18:35 Jesse Itzler's Exact Playbook For Creating HIT AFTER HIT (#504)
Oct 5, 2023 positive
Assertion Not checkable as stated
Puri: A $100 tip from Itzler funded my startup's first major flight
“And so you plus a little like side job that I had became the money we paid for the ticket to fly that guy out, which definitely changed the trajectory of our life.”
Shaan Puri Oct 5, 2023 ▶ 13:01 Jesse Itzler's Exact Playbook For Creating HIT AFTER HIT (#504)
Dec 18, 2023 neutral
Disclosure
Puri: My First Million edited out awkward exchange with Jesse Itzler
“We had to cut it out of the episode because he got so awkward.”
Shaan Puri Dec 18, 2023 ▶ 18:14 The 2023 Milly Awards (#531)
Jun 7, 2024 positive
Assertion Not checkable as stated
Parr: Jesse Itzler's endurance event company 29029 does eight figures in revenue
“They do eight figures a year in revenue, and what they do is they have got these events all over the country, and they pick a really tall hill or mountain, and you climb up that short mountain as many times as it takes to equal Mount Everest, and so it's like,…”
Sam Parr Jun 7, 2024 ▶ 42:47 The GameStop Guy Has Returned… (And Has A New $210M Bet)
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