Infusionsoft

“With Drip, we were, what, 20% more than MailChimp, I think, 20 to 25%, and we were like, well, we were way cheaper than all the marketing automation, you know, Infusionsoft and such was like five, three to 500 and up. And we were like, 50 to a hundred.”

“Lightweight marketing automation that doesn't suck was the H-one of DREP for years. So what does that imply? That implies, and then I named, because I wrote the whole copy for that long form landing page, I named Crap. Who was it? It was Infusionsoft. It was M…”

“Like what's going to happen to them is the same thing that happened to Infusionsoft. They will eventually sell for less than their preferred because that's the only path unless they can reinvent the, you know, what are they trying to do?”

“Infusionsoft, by the way, renamed itself Keep, and they recently sold to private equity for less than one X ARR multiple, because they didn't have, they just stopped growing.”

“Anyone who used Infusionsoft, which is now called Keep, and they just sold the private equity for a one X, less than one X ARR multiple.”

“The reason we did is because I saw the ESP market, and I was like, MailChimp, and HubSpot, and whoever else, you know, Infusionsoft, and everybody charged per contact or subscriber. That's probably the way to do it. And I was aware of net negative churn and al…”

“I've never received a cease and desist myself. And I did mention competitors, mentioned really large competitors that probably just didn't care. So it was like Infusionsoft. It was Marketo, Pardot, Eloqua, Silverpop.”

“It was over a million bucks in between a 1,000,002 million bucks was what we sold it for.”

“When they were seeing eight percent monthly churn, he said, finally, the way they tackled it is they just charged a setup fee of about 300 bucks, which was equivalent to the, you know, an average of about nine months of the first year ACV on the SaaS side of b…”

“Another way is to go into a large space with a hated competitor. So that's what we did with Drip going against Infusionsoft. Xero did this against QuickBooks. Stripe did this against every payment gateway ever. I would say that's probably more of a step three …”

“I remember with Drip, we were like, oh, they're, everyone's comparing us to MailChimp and Aweber, and they have a free plan, and 15 dollars a month, and 19, and then the moment where it was like, wait, Why don't we try to position ourselves against Infusionsof…”

“I ran our whole business on Infusionsoft and Until we were about fifteen million in revenue.”

“When you look at the big packages, the all-in-one solutions your companies like HubSpot, Infusionsoft, et cetera. They make really great software but it tends to be, from a small business perspective, very difficult to implement.”

“When Clayt added a 2500 dollar service fee at the beginning of the sales process, his customers became more invested. He also started attracting more serious customers while weeding out those who never intended to pay for the service. He could also afford to p…”

“They've passed a 175,000 paying customers and ten million a month in MRR.”

“We did get to profitability. That's been a great thing, so we're not burning a bunch of cash”

“A hundred, 175,000 paying users. So yeah, we don't report the non-paying users.”

“It's literally five million small businesses worldwide.”

“Yeah, churn's still the same.”

“The LTV CAC is stronger than it was before, which is really great because a lot of times when you serve a less sophisticated customer, your CAC is going to go up or your LTV will go down. That hasn't been the case. We've got a better ratio than we had before.”

“No, it's actually gone down to below two K.”

“Our LTV has gone down as well because we're bringing on a custom, because we now have a 99 dollar price point and customers who can come in without paying, you know, 250 or 300 dollars out the gate.”

“We're now at like 97% of revenue being subscription revenue.”

“But yeah, we're over the hundred million revenue rate at this point.”

“Far better. Our margins are over 80%.”

“You know, infusion soft was churning eight percent of, you know, logo churn per month back in the day.”

“We've grown to a point where we're not dependent on venture capital. We're not dependent on outside revenues or outside funding sources. And we've built a profitable growing business that no longer requires that kind of funding.”

“When you get to a point that you've got a 150,000 users and only 3000 of them can afford to leave their business for a week, come and put a lot of things on pause to invest in their growth.”

“Correct. Have been for about a year.”

“Yeah, we made it possible for everybody that was, that had options prior to raising venture capital. So for all those brave souls who took the leap before we had any financial backing whatsoever, At the Series D, we gave them an opportunity to sell some shares”

“Another way you can do it is if the company sells, that's not our ambition. That's not our intent.”

“I say no. We got a mission that's really exciting.”

“He started as a consultancy in 2002, now doing about one hundred and twenty million in ARR.”

“Clay is like, he realized once he put a 2000 dollar setup fee on his retention, like went from eight was turned went from eight percent monthly down to like two percent monthly.”

“So I was with infusion soft with a martial arts gym to get it, you know, to a quarter million bucks. And then, you know, we got to shy of 10 times that size with the e-commerce business, all in infusion.”

“So we focus on businesses that are two to 25 employees. The sweet spot for us really is two to 10 employees. That's where most of our customer base is. And on average, they're paying us between two 5300 bucks a month to get the benefits of sales and marketing …”

“About one hundred and twenty five million, about half of which was capital for the business. [560] Nathan Latka: Okay. [560] Nathan Latka: Got it. [560] Nathan Latka: Versus what you, people were bought out earlier. [563] Nathan Latka: Investors already took r…”

“We've got about 135,000 users now”

“We have thousands and thousands of businesses every month that we say no to. In our lead qualification process, because they're not yet ready for Infusionsoft.”

“We range anywhere between three and a half and four and a half. That's kind of, you know, where we typically go.”

“Would you directly associate that upfront fee with being the number one mover of your churn going from eight to two percent? Absolutely.”

“Ultra ultra cart was what we were using for a long time, but it's just, it's, there's too many problems with their coding that, that breaks all the time. And we, their support just doesn't seem to fix it. So we've had to migrate back to infusion soft”

“We had the first customer sign on today, and, you know, this idea came last week, so not even seven days ago. The first paying customer, and I have two customers that are basically about to be signing on as well”