Google Trends

product on 21 shows · 11 statements across 11 episodes · said 118 times in 85 episodes since 2017

the Startup Ideas Podcast 38 My First Million 21 Another Podcast 9 All-In 7 the MAD Podcast 5 Starter Story 4 Top Founders 4 TBPN 4 Founder's Journal 3 the Knowledge Project 3 the a16z Podcast 3 Big Technology 3 20VC 3 the Y Combinator Startup Podcast 2 A Product Market Fit Show 2 Catalyst 2 BigDeal 1 Lenny's Podcast 1 the Official SaaStr Podcast 1 Capital Allocators 1 How I Built This 1

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the Startup Ideas Podcast 38My First Million 21Another Podcast 9All-In 7the MAD Podcast 5Top Founders 4Starter Story 4TBPN 413 more shows

2026 6 mentions in 5 episodes 1 per episode
2025 24 mentions in 18 episodes 1 per episode
2024 46 mentions in 29 episodes 2 per episode
2023 9 mentions in 9 episodes 1 per episode
2022 16 mentions in 10 episodes 2 per episode
2021 7 mentions in 6 episodes 1 per episode
2020 3 mentions in 1 episode
2019 3 mentions in 3 episodes 1 per episode
2018 3 mentions in 3 episodes 1 per episode
2017 1 mention in 1 episode

every mention on every show, scene by scene, with the transcript →

11 statements about Google Trends, every show

KNOWLEDGE PROJECT Assertion Supported
Evans: ChatGPT dominates consumer app rankings while competitors lag outside top 50
“ChatGPT is at the top of the outstore rank. Gemini bubbles between, like, 50 and a hundred. None of the others are in the top 100. Same in Google Trends. Same in the usage numbers. Same in the revenue.”
Benedict Evans Sep 2, 2025 ▶ 28:50 Why Everyone Is Wrong About AI (Including You) | Benedict Evans
ANOTHER PODCAST Assertion Contradicted
Evans: No competing AI app has more than 5% of ChatGPT's usage
“Go look at App Store ranking, or Google Trends, or usage data of any kind that you can get, and you see that basically it's ChatGPT, and then none of the others are more than five percent of that.”
Benedict Evans Aug 21, 2025 ▶ 2:40 A double episode: AI differentiation, and Apple does F1
Patel: Brand building takes 1 year to show and 10 to mature
“You should see it within the first year. Within three years, it really kicks in. Within 10 years, you're starting to become decently well-known within a vertical.”
Neil Patel Aug 7, 2025 ▶ 28:58 Forget PMF—Neil Patel says to give your product away for free instead. | Neil Patel, Co-Founder o... · PMF Show
MAD Assertion Supported
Evans: ChatGPT usage on Google Trends drops sharply in summer and Christmas
“I mean, it's funny if you look at Google Trends. There's a big sag in the summer and then a big sag in the Christmas week.”
Benedict Evans May 22, 2025 ▶ 19:35 AI Eats the World: Benedict Evans on What Really Matters Now
STARTUP IDEAS Assertion Not publicly verifiable
Isenberg: 'Buy It For Life' trend reached 69,000 monthly searches
“And it seems like it's literally, I mean, it's gaining a lot of steam, 69,000 searches in the past month.”
Greg Isenberg Mar 10, 2025 ▶ 4:02 3 Proven startup trends that will make $124,000/Month (From Idea to Launch)
ALL-IN Assertion Contradicted
Chamath: Google Trends shows Washington Post readership concentrated in D.C. area
“I looked inside of Google trends, the overwhelming majority of WAPO readers are in obviously Washington DC and then Maryland and Virginia, which are the two surrounding States.”
Chamath Palihapitiya Mar 1, 2025 ▶ 1:11:51 Epstein Files Flop, State of the Market, Autonomous Robots, Trump's Gold Card, Friedberg on Jeopardy
Evans: Google search intent shifted from price comparison to product discovery
“It used to be that, that, that cheap was high. Cheap has gone from high to low. Best has gone from low to high. And the story, the hypothesis here is that people used to use the internet for a price comparison. You already knew what you wanted. You went to Goo…”
Benedict Evans Mar 12, 2023 ▶ 20:45 Amazon's $40B advertising business
HOW I BUILT THIS Assertion Partly supported
Maldonado: Search Trends for Grass-Fed Beef and Keto Saw Hockey-Stick Growth
“So I started using these tools and looking at grass fed, like the search terms for grass fed beef delivered, any type of search term that was all related to that. So paleo, keto, all of those. And every single one of these search terms were just like an absolu…”
Pete Maldonado Jan 30, 2023 ▶ 23:53 Chomps: Pete Maldonado and Rashid Ali
ANOTHER PODCAST Assertion Supported
Evans: Google Trends for 'Best' Are Rising While 'Cheap' Searches Decline
“I have a trend, a chart I often show of Google trends for best versus cheap. Cheap is going down and best is going up. The point being that you used to use the internet for price comparison. You knew what you wanted. You went to the internet and searched cheap…”
Benedict Evans Nov 29, 2022 ▶ 9:48 All the other things happening in tech part 1.
ANOTHER PODCAST Assertion Supported
Evans: Google Trends shows searches for 'best' overtook 'cheap' over 15 years
“Now my other kind of chart that I always use is Google Trends for best versus cheap. Because what happens is cheap has gone down. It's a classic crossing, crossing lines chart. Cheap goes down, best goes up. Over the last 15 years”
Benedict Evans Feb 21, 2022 ▶ 21:09 The retail reset
MAD Insight
Fraser: Select a startup name with zero initial Google Trends volume
“Choose a name that if you go into Google Trends, it's basically zero, because then you'll know when you've broken through into public consciousness.”
George Fraser Sep 18, 2020 ▶ 49:13 Fireside Chat: George Fraser (Founder & CEO, Fivetran) with Matt Turck (Partner, FirstMark)

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