Google Trends
part of Google
4 statements across 4 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Feb 21, 2022 by Benedict Evans · said 9 times in 8 episodes since 2021 · across every show →
Mentions by year
brought up most by Benedict Evans (9)
tap a year for its mentions
2026 1 mention in 1 episode
2025 1 mention in 1 episode
2023 1 mention in 1 episode
2022 5 mentions in 4 episodes 1 per episode
2021 1 mention in 1 episode
Everything said about Google Trends, oldest first
Feb 21, 2022
Evans: Google Trends shows searches for 'best' overtook 'cheap' over 15 years
“Now my other kind of chart that I always use is Google Trends for best versus cheap. Because what happens is cheap has gone down. It's a classic crossing, crossing lines chart. Cheap goes down, best goes up. Over the last 15 years”
Nov 29, 2022
Evans: Google Trends for 'Best' Are Rising While 'Cheap' Searches Decline
“I have a trend, a chart I often show of Google trends for best versus cheap. Cheap is going down and best is going up. The point being that you used to use the internet for price comparison. You knew what you wanted. You went to the internet and searched cheap…”
Mar 12, 2023 neutral
Evans: Google search intent shifted from price comparison to product discovery
“It used to be that, that, that cheap was high. Cheap has gone from high to low. Best has gone from low to high. And the story, the hypothesis here is that people used to use the internet for a price comparison. You already knew what you wanted. You went to Goo…”