Fraser: Select a startup name with zero initial Google Trends volume
George Fraser · Fireside Chat: George Fraser (Founder & CEO, Fivetran) with Matt Turck (Partner, FirstMark) · Sep 18, 2020 · at 49:13
George Fraser is the founder and CEO of data integration platform Fivetran. He shares advice on naming startups during a Q&A session with FirstMark Partner Matt Turck.
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“Choose a name that if you go into Google Trends, it's basically zero, because then you'll know when you've broken through into public consciousness.”
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