Forrester
other on 7 shows · 0 statements across 0 episodes
the Neon Show 3 
Top Founders 2 
the MAD Podcast 1 
20VC 1 
Lenny's Podcast 
A Product Market Fit Show 
the a16z Podcast
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the Neon Show 3Top Founders 220VC 1the MAD Podcast 1
2026 2 mentions in 1 episode
2024 1 mention in 1 episode
2022 2 mentions in 2 episodes 1 per episode
2019 1 mention in 1 episode
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9 statements about Forrester, every show
Bajaria: 6sense Is the Only Survivor From Forrester's Predictive Scoring Wave
“So there's a Forrester way for this. You can see B to B predictive lead scoring. It's called, I think B to B predictive lead scoring. You can see it like a lot of logos on it. Sixth Sense is the only company that still exists.”
Axonius created and currently leads the CAASM cybersecurity category
“We create a category called cyber asset management or cyber asset attack surface management initials chasm that ended up being picked up by the industry sort of analysts major firms like Gartner and Forrester and others. So we really create our own category an…”
Dodda: Gartner and Forrester offer free vendor analyst briefings without paid contracts
“It's not necessary to be a customer of Gartner or Forrester to be actually invest into the analyst relations. So Gartner, Forrester, all of them have the ability to kind of, for you to kind of request a briefing with any of the analysts for free, by the way. T…”
Gonto: Startups ignore Gartner reports while enterprise buyers rely on them
“If you're selling to an enterprise company, I think what Gartner, Forrester say matter because they are like the analysts. So in those cases, sending something like a Forrester total economic impact, like the ROI white paper is very useful. If you're selling t…”
Gonto: Analyst reports and compliance serve as enterprise buyer insurance
“Why do they care about security and privacy and compliance and Gardner and Forrester? Because it's ways to prove that if the product doesn't work or if I made a mistake, at least my mistake was validated by this Gartner and this Forester and these things.”
B2B category creators must build relationships with directory sites and industry analysts
“And then the other piece is really those directory sites, which the analysts like Gartner and Forrester and all these guys, at least in B to B and enterprise, they really shape for customers what the categories are and you need to build relationships with them…”
D'Amico: Top-Paying Clients of Analyst Firms Are Often the Most Dissatisfied
“And I will also add to that some of the people paying the companies the most amount of money are the most pissed off.”
Under 3% of IT failures were resolved within an hour by 2013
“According to the Forrester research. It's gone from, I think in 2000, ah, seven, it was, ah, something like 13, or 30% of failures were resolved in less than one hour. In 2010, it was, ah, 10%, something like that, and in 2013 it was less than three percent.”