Forrester
0 statements across 0 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Feb 14, 2024 by Martin Gontovnikas (Gonto) · said 1 times in 1 episodes since 2017 · across every show →
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Feb 14, 2024
Gonto: Startups ignore Gartner reports while enterprise buyers rely on them
“If you're selling to an enterprise company, I think what Gartner, Forrester say matter because they are like the analysts. So in those cases, sending something like a Forrester total economic impact, like the ROI white paper is very useful. If you're selling t…”
Feb 14, 2024 neutral
Gonto: Analyst reports and compliance serve as enterprise buyer insurance
“Why do they care about security and privacy and compliance and Gardner and Forrester? Because it's ways to prove that if the product doesn't work or if I made a mistake, at least my mistake was validated by this Gartner and this Forester and these things.”