Forrester
0 statements across 0 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Oct 27, 2022 by Barbra Gago · across every show →
Everything said about Forrester, oldest first
Oct 27, 2022 neutral
B2B category creators must build relationships with directory sites and industry analysts
“And then the other piece is really those directory sites, which the analysts like Gartner and Forrester and all these guys, at least in B to B and enterprise, they really shape for customers what the categories are and you need to build relationships with them…”