Existing Customers
topic on 3 shows · 5 statements across 5 episodes
the Official SaaStr Podcast 
Top Founders 
20VC
5 statements about Existing Customers, every show
Plank: Rippling locks in original pricing for early customers permanently
“And we don't do this by the way on existing customers. Like as we inch price up over time, like our existing customers that bought early on, like we locked them in pretty much forever.”
Zinman: 85% to 90% of monday.com's Revenue Comes from Existing Customers
“90%, 85, 90% of the revenue is from existing customers. That customer that... That's customers that have been with the company for more than a year.”
Jain: Focusing on existing customer relationships yields a 5x larger TAM
“And if we can shift focus from new customers to existing customers, it opens up a five X bigger TAM for brands focused on existing customer relationships. That's really the only way brands can build profitable businesses.”
Lemkin: Raising prices on existing customers to hit quota only works once
“It's actually a completely weak sign when a VP of sales is missing a quarter, and he says, well, you know what, I'm not going to make it, but let's raise prices so that we can make my plan. It's a cookie. You raise prices on your base once. It works once. You …”