Equinox

other on 5 shows · 0 statements across 0 episodes

My First Million 8 How I Built This 8 Top Founders 4 BigDeal 1 WTF is with Nikhil Kamath 1

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How I Built This 8My First Million 8Top Founders 4BigDeal 1WTF is with Nikhil Kamath 1

2025 4 mentions in 3 episodes 1 per episode
2024 6 mentions in 2 episodes 3 per episode
2023 3 mentions in 1 episode
2021 3 mentions in 1 episode
2020 2 mentions in 1 episode
2019 1 mention in 1 episode
2017 1 mention in 1 episode
2016 2 mentions in 2 episodes 1 per episode

every mention on every show, scene by scene, with the transcript →

9 statements about Equinox, every show

TOP FOUNDERS Assertion Not checkable as stated
Borden: 90% of Podplay tech team worked on Equinox or Nike apps
“About 90% of our tech team has ties to those two, two projects. So our hiring strategy has been to kind of go pick off all the best engineers, product managers, and designers that Ilya worked with in, in the past and kind of reassembled them as a dream team.”
Ben Borden Feb 18, 2026 ▶ 12:00 He Turned Pickleball Software into a $3M/yr SaaS
WTF Opinion
Bonatsos: Religion is making a comeback as digital screen fatigue sets in
“I think it is making a comeback. Yeah. And part of the reason is after like 15 years being stuck on a small screen, and after, you know, 20 years of going to Equinox, bars, boot camp, or whatever, you know, these institutions are for you depending on where you…”
Niko Bonatsos Aug 29, 2025 ▶ 50:13 Inside Silicon Valley’s VC Playbook | WTF is Venture Capital? - 2025 Edition | Ep. 24 · Nikhil Kamath
HOW I BUILT THIS Assertion Not checkable as stated
Lululemon's sheer pant recall allowed Beyond Yoga to capture Equinox floor space
“I remember when they had the whole, you know, sheer pant debacle. I don't know if you remember that, but that was a moment, because at the time, I think we were the number two brand carried on. Equinox. But Lulu was, you know, the lion's share of the space. We…”
Michelle Wahler Feb 10, 2025 ▶ 32:44 Beyond Yoga: Michelle Wahler
BIGDEAL Assertion Not checkable as stated
Sahil Bloom: Chatted with Tim Cook for six months without recognizing him
“So six months go by and I'm like talking to all these people early in the morning. And I was having a conversation with one guy and I walk away and someone comes up to me and is like, do you know who that is? That guy you were just talking to? And I was like, …”
Sahil Bloom Feb 5, 2025 ▶ 19:42 The New Rich Do This | Sahil Bloom
Gray faked an Equinox pool closure on his blog to cut crowds
“I made my own list of all the Equinox gyms with swimming pools. It started to rank pretty quickly as the number one search result for other people searching for the same thing. Unfortunately, my gym started to get very crowded and I would have to wait for the …”
Nick Gray Sep 6, 2024 ▶ 59:53 Life Hacks From The King of Introverts + 7 Business Ideas
TOP FOUNDERS Disclosure
Brian Smith: Leon's marketplace integrates with Calm, Headspace, and Equinox
“We have a marketplace where we've integrated into head Space and the Calm and Equinox and SoulCycle and InsightTrack and all these other things where we'll tell the company the exact service to buy for that employee based off the data that we're seeing.”
Brian Smith Aug 18, 2022 ▶ 3:56 Genius Combo of SaaS Marketplace hits $2.4m ARR for Sales Burnout Tool
TOP FOUNDERS Assertion Not checkable as stated
Smith: Leon takes roughly a 20% cut on marketplace spend
“So we'll actually buy, purchase, manage the whole entire benefit, which will make a percentage on that on the employer, employer side. All right. But also on the other side, we'll make a percentage from Equinox or Headspace or whatever else. So we're making ro…”
Brian Smith Aug 18, 2022 ▶ 5:11 Genius Combo of SaaS Marketplace hits $2.4m ARR for Sales Burnout Tool
Cutler: SoulCycle could have scaled without outside investment
“The truth is, looking back, yes, we could have done it.”
Elizabeth Cutler Jan 7, 2019 ▶ 42:31 SoulCycle: Julie Rice & Elizabeth Cutler
HOW I BUILT THIS Assertion Supported
Perlman: 24 Hour Fitness Adopted Zumba in 2007, Sparking Major Gym Rollout
“And the first really big chain to bring it in was 24 Hour Fitness in 2007, and it exploded. And they had to hire multiple instructors per location. Then all the big gym chains followed Equinox and Crunch.”
Alberto Perlman Jan 2, 2017 ▶ 26:21 Zumba: Beto Perez & Alberto Perlman

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