Borden: 90% of Podplay tech team worked on Equinox or Nike apps
“About 90% of our tech team has ties to those two, two projects. So our hiring strategy has been to kind of go pick off all the best engineers, product managers, and designers that Ilya worked with in, in the past and kind of reassembled them as a dream team.”
Bonatsos: Religion is making a comeback as digital screen fatigue sets in
“I think it is making a comeback. Yeah. And part of the reason is after like 15 years being stuck on a small screen, and after, you know, 20 years of going to Equinox, bars, boot camp, or whatever, you know, these institutions are for you depending on where you…”
Lululemon's sheer pant recall allowed Beyond Yoga to capture Equinox floor space
“I remember when they had the whole, you know, sheer pant debacle. I don't know if you remember that, but that was a moment, because at the time, I think we were the number two brand carried on. Equinox. But Lulu was, you know, the lion's share of the space. We…”
Sahil Bloom: Chatted with Tim Cook for six months without recognizing him
“So six months go by and I'm like talking to all these people early in the morning. And I was having a conversation with one guy and I walk away and someone comes up to me and is like, do you know who that is? That guy you were just talking to? And I was like, …”
Gray faked an Equinox pool closure on his blog to cut crowds
“I made my own list of all the Equinox gyms with swimming pools. It started to rank pretty quickly as the number one search result for other people searching for the same thing. Unfortunately, my gym started to get very crowded and I would have to wait for the …”
Brian Smith: Leon's marketplace integrates with Calm, Headspace, and Equinox
“We have a marketplace where we've integrated into head Space and the Calm and Equinox and SoulCycle and InsightTrack and all these other things where we'll tell the company the exact service to buy for that employee based off the data that we're seeing.”
Smith: Leon takes roughly a 20% cut on marketplace spend
“So we'll actually buy, purchase, manage the whole entire benefit, which will make a percentage on that on the employer, employer side. All right. But also on the other side, we'll make a percentage from Equinox or Headspace or whatever else. So we're making ro…”
Cutler: SoulCycle could have scaled without outside investment
“The truth is, looking back, yes, we could have done it.”
Perlman: 24 Hour Fitness Adopted Zumba in 2007, Sparking Major Gym Rollout
“And the first really big chain to bring it in was 24 Hour Fitness in 2007, and it exploded. And they had to hire multiple instructors per location. Then all the big gym chains followed Equinox and Crunch.”