Customer Base

topic on 4 shows · 5 statements across 5 episodes

We Live to Build the Official SaaStr Podcast Top Founders the a16z Podcast

5 statements about Customer Base, every show

SAASTR Insight
Lenta: Customer segmentation is only justified by different buying behaviors
“You shouldn't segment your customer base at all if all of your customers are uniform. But if there are some valid discrepancies in the way that your customers wanted to be sold to, you should acknowledge that, and you should segment your customers really, real…”
Ed Lenta Mar 21, 2023 ▶ 14:36 Lessons Learned in Scaling Early-Stage to Hyper-Growth Companies: From VMware, AWS and Databricks
SAASTR Insight
Campbell: Features used by under 40% of users should become paid add-ons
“Any feature or functionality that is used by 40% or less of your customer base or that particular group so a tier, if you have a feature in there, anything that's used 40% or less, that's a really strong candidate to pull out and basically sell across the whol…”
Patrick Campbell Feb 18, 2021 ▶ 25:51 The Current State of SaaS Companies, Subscriptions, and Retention in 2021 | ProfitWell Founder & CEO
Van Eyprin: Developers Need Full Transparency on Business and Customer Demographics
“A developer should know what you're doing well as a business and not, and your customer base, because without knowledge, without transparency, and without that shared communication The more and more often you guys are going to be shooting blind at each other a…”
Peter van Eyprin Dec 15, 2020 ▶ 22:45 Why Dogfooding Your Own Product Exposes What All Your Data Misses
a16z Disclosure
Margit Wennmachers: Security product buyers still insist on keeping security setups secret
“So through the lens of the portfolio companies, we have quite a few who sell security products. I have not seen a change in stance from their customer base. I think there's still sort of, you know, we want to keep that stuff secret.”
Margit Wennmachers Jan 2, 2019 ▶ 23:35 a16z Podcast | Crisis Time -- What to Do When Things Go Sideways
TOP FOUNDERS Assertion Not checkable as stated
Trautman: Rapt Media retained 94-95% of its 2015 core customer cohort
“Of that customer base that we identified in 2015. We've retained 94, 95% of it.”
Erica Trautman Jan 16, 2018 ▶ 7:57 906 SaaS: Interactive Video Company Passes $1.2m ARR After Unique Way of Handling Churn

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