Insight
Trautman: Rapt Media avoids feature throttling to maximize customer value
“So we don't like to throttle price based on features. We think that our customers derive the most value by having access to all the features.”
Assertion Not checkable as stated
Trautman: Rapt Media maintains 85% gross margins on video serving
“We're still in the 85% range.”
Prediction Not checkable as stated
Trautman Expects Rapt Media to Achieve Negative Net Churn in 2018
“So I think this year our net, I think that we will have negative net churn this year, especially as the Q four renewals come in. But exactly what that looks like, I'm not totally sure yet.”
Insight
Trautman: Reseller Deals Fail Unless Partners Care as Much as Vendors
“When we go into a reseller arrangement, it's really important for, they don't work at all unless the reseller cares about it almost as much as we do.”
Insight
Trautman: Interaction Data Proves Video ROI Better Than Play Metrics
“Cause the other thing that happens when you interact with content is there's this massive data exhaust and that data exhaust can tell you a whole lot more about where your viewers are and whether or not you're actually generating an ROI with your video Then wi…”
Assertion Not checkable as stated
Trautman: Rapt Media average selling price is approximately $20,000 annually
“Yeah, about 20,000 dollars a year is ASP.”
Assertion Not checkable as stated
Trautman: Rapt Media retained 94-95% of its 2015 core customer cohort
“Of that customer base that we identified in 2015. We've retained 94, 95% of it.”
Assertion Not checkable as stated
Trautman: Rapt Media's reseller renewal rates match its direct customer retention
“We have enough partners that are in place now where we're seeing the renewal rates that we saw with our direct customers holding true for the resellers.”
Disclosure
Trautman: Rapt Media has raised about $12 million in capital
“So yeah, we've raised money. We've raised about twelve million.”
Assertion Not checkable as stated
Trautman: Rapt Media Sees Roughly 4% Annual Logo Churn
“Maybe four percent per year are churning. Most of those are expanding. So the ones that stay are expanding. So we're retaining those customers.”
Assertion Not checkable as stated
Trautman: Rapt Media Spends Zero Dollars on Paid Advertising
“We're doing none right now. Literally zero. It's all organic. At this point we are not doing paid advertising.”
Assertion Not checkable as stated
Trautman: Rapt Media Typically Achieves CAC Payback Under One Year
“Well, yeah, we like to get payback in under a year and that typically happens for us.”
Assertion Not checkable as stated
Trautman: Rapt Media employs fewer than 20 people
“We're under 20.”
Disclosure
Trautman: Rapt Media raised $2.5M-$3M in its 2016 priced round
“Last round was last priced round was in 2016 and it was, it wasn't that big. It was about 3,000,002 and a half million, something like that.”
