Trautman: Interaction Data Proves Video ROI Better Than Play Metrics
Erica Trautman · 906 SaaS: Interactive Video Company Passes $1.2m ARR After Unique Way of Handling Churn · Jan 16, 2018 · at 2:24
Rapt Media CEO Erica Trautman explains how user interaction events within video provide actionable ROI data compared to legacy video player analytics.
0:00 / 0:19exact quote · 19.1s
720p mp4 · rendered on demand · StarZero watermark
“Cause the other thing that happens when you interact with content is there's this massive data exhaust and that data exhaust can tell you a whole lot more about where your viewers are and whether or not you're actually generating an ROI with your video Then with, you know, your standard video analytics, which are typically like play, pause, viewing time, that sort of thing.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Erica Trautman
Trautman: Rapt Media avoids feature throttling to maximize customer value
“So we don't like to throttle price based on features. We think that our customers derive the most value by having access to all the features.”
Trautman Expects Rapt Media to Achieve Negative Net Churn in 2018
“So I think this year our net, I think that we will have negative net churn this year, especially as the Q four renewals come in. But exactly what that looks like, I'm not totally sure yet.”
Trautman: Reseller Deals Fail Unless Partners Care as Much as Vendors
“When we go into a reseller arrangement, it's really important for, they don't work at all unless the reseller cares about it almost as much as we do.”