customer base
2 statements across 2 episodes · 1 bullish · 0 bearish · 2 people on the record · first statement Feb 18, 2021 by Patrick Campbell · across every show →
Everything said about customer base, oldest first
Feb 18, 2021 positive
Campbell: Features used by under 40% of users should become paid add-ons
“Any feature or functionality that is used by 40% or less of your customer base or that particular group so a tier, if you have a feature in there, anything that's used 40% or less, that's a really strong candidate to pull out and basically sell across the whol…”
Mar 21, 2023
Lenta: Customer segmentation is only justified by different buying behaviors
“You shouldn't segment your customer base at all if all of your customers are uniform. But if there are some valid discrepancies in the way that your customers wanted to be sold to, you should acknowledge that, and you should segment your customers really, real…”