Campbell: Features used by under 40% of users should become paid add-ons
Patrick Campbell · The Current State of SaaS Companies, Subscriptions, and Retention in 2021 | ProfitWell Founder & CEO · Feb 18, 2021 · at 25:51
Patrick Campbell, CEO of ProfitWell, provides a pricing heuristic for identifying which features should be converted into paid add-on modules.
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“Any feature or functionality that is used by 40% or less of your customer base or that particular group so a tier, if you have a feature in there, anything that's used 40% or less, that's a really strong candidate to pull out and basically sell across the whole customer base.”
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