CPG Companies
topic on 6 shows · 8 statements across 7 episodes
Acquired 
the Y Combinator Startup Podcast 
Masters of Scale 
Latent Space 
Invest Like the Best 
the a16z Podcast
8 statements about CPG Companies, every show
Eric Ryan: Consumer research keeps CPG companies from true innovation
“And I think that's go goes back to why some of these companies can't innovate is because they have to rely on the consumer and consumer research. To be able to make decisions and drive their vision, which is always going to be a rearview mirror.”
Behring: Most US CPG Companies Have Heavy Retailer Concentration
“Pretty much any CPG company in the US is going to have a third of the business or so, sometimes more with Walmart or another big chunk with Costco or, and it's short in other countries as well, where between one and three retailers, you're going to have the bu…”
Rosenthal: CPG Brands Stock Many Supermarket Shelves Directly
“For a lot of items, the grocery store employees don't stock the shelves.
The brands, the CPG companies, come in with their employees and stock the shelves.”
Green: Major CPG firm saw word-of-mouth sales jump from 4% to 48%
“A few years ago, let's call it five years ago or so, four percent of their sales came from organic word of mouth. Or what they call like that. 48% now.”
Consumer software startups will increasingly operate like distribution-first CPG brands
“Our thesis on consumer software now is, it's gonna be It's going to reflect less or look less like our operating consumer technology companies is going to look less like traditional tech companies and more like CPG companies that were like very much distributi…”
Jordan: Legacy CPG giants have lost the ability to innovate
“The CBG companies, large ones have lost the ability to innovate.”
Jordan: Instacart offers CPG brands their first performance marketing channel
“Why the CBG companies were so interested in that is it's the first performance marketing they've ever seen.”
Emily Weiss: Next-gen CPG companies will require two-way customer relationships
“The relationship to the customer in terms of creating brands, I think, is going to be beyond just Glossier and Beauty, like, something that most of the great next generation, like, you know, CPG companies are going to be built around this notion of, like, this…”