Green: Major CPG firm saw word-of-mouth sales jump from 4% to 48%
Kirsten Green · Legendary Consumer VC Predicts The Future Of AI Products · Y Combinator · Jun 27, 2025 · at 20:27
Forerunner Ventures founder Kirsten Green discusses shifts in consumer distribution with YC CEO Garry Tan.
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“A few years ago, let's call it five years ago or so, four percent of their sales came from organic word of mouth. Or what they call like that. 48% now.”
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