Green: Consumer tech takes longer than B2B because products need voluntary choice
Kirsten Green · Legendary Consumer VC Predicts The Future Of AI Products · Y Combinator · Jun 27, 2025 · at 1:52
Forerunner Ventures founder Kirsten Green explains why consumer tech cycles require more warm-up time than enterprise software cycles.
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“But to get things started, you really have to deliver something, like, outstanding for the consumer. It has to be something that's meeting a need in a new way, and you have to draw them in, and it has to make it their choice. So, it takes a little more, I think, nuance and a little more warm-up time to get people to come around to that.”
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