Champion
topic on 7 shows · 6 statements across 6 episodes · said 15 times in 7 episodes since 2018
How I Built This 12 
Top Founders 2 
TBPN 1 
Innovators & Investors 
Lenny's Podcast 
the a16z Podcast 
20VC
Mentions by year, every show
tap a year for its mentions
How I Built This 12Top Founders 2TBPN 1
2026 3 mentions in 2 episodes 2 per episode
2024 3 mentions in 2 episodes 2 per episode
2019 6 mentions in 2 episodes 3 per episode
2018 3 mentions in 1 episode
every mention on every show, scene by scene, with the transcript →
6 statements about Champion, every show
Rao: Enterprise startup partnerships succeed best through internal executive champions
“If there is a champion who can catalyze bringing a new technology, work very well with the business teams, and ensure there is a right kind of a synergy created, that has always worked the best.”
McMahon: Six months without meeting the economic buyer means no deal
“You don't have a champion, and you're not getting the deal. Because if you really, truly have been in that account for six months, and you truly had a champion, and you think you're gonna get a half a million dollar deal, you already probably met the economic …”
True enterprise sales champions willingly introduce reps to the economic buyer
“A good way to test that champion. If they are real champion is will they actually bring you to the economic buyer?”
Dunford: Pitch value to the champion, then arm them for stakeholder objections
“Your positioning and your pitch needs to really work for the champion. Because if it doesn't, you don't even get to talk to anybody else. Like you don't even get to go near anybody else. We don't make it on the short list and you don't get the deal cooking. Bu…”
Mehrguth: SaaS marketing should target champions over C-suite decision-makers
“The biggest problem in SAS is they all think the C level and the V level is how you market digitally. And it's actually not true. I have a saying that I believe the champion is more important than the decision maker.”
Cranny: Enterprise sales champions must actively advocate behind closed doors
“A champion is really someone that if I leave that account or close the room and they're going to have a vote to move to the next level and or to buy from my company over something else, that that champion is actually somebody that has the influence and the cap…”